| Publication or Company |
McMurry/TMG
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| Industry |
Marketing |
| Benefits |
401K/403B, Dental, Health |
| Job Duration |
Full Time |
| Job Location |
Saratoga Springs, NY |
| Experience Level |
10 years |
| Job Requirements |
We are looking for an Account Planner with 10+ years of consulting or agency experience or in-house marketing experience with Fortune 500 companies. This position will play a key role in the development of content campaigns for a diverse range of products and services. The ideal candidate brings a strong analytical foundation to uncover fresh and innovative insights/business. Does this sound like you? If so, please keep reading...
This position will be responsible for developing a research-based client profile using market data along with qualitative and quantitative research, product knowledge, competitive positioning, brand understanding and own experience in working within all communication forms to define the client's industry, customers, opportunities, and challenges. This person should be able to identify and collaborate with subject matter experts within the organization. The end product? A comprehensive, research-based brief that enables content staff to produce content programs that address business challenges and opportunities.
Acting as the authoritative voice of the consumer within the agency, the Account Planner is attuned to emerging marketing strategies. They develop and implement standardized strategic planning tools to foster consistency over time and across projects, periodically assessing current accounts to keep programs on strategy and looking for opportunities to improve and grow relevant services.
Qualified candidates possess:?
-Bachelor's degree in marketing, communication arts, strategic planning or related business field.?
-10+ years consulting or agency experience or in-house marketing experience with Fortune 500 companies?
-Strong written and verbal communication skills
?-Strong analytical capabilities
?-Proven leadership abilities
If you have the experience we require, and this sounds like something you would enjoy and excel at doing, we want to hear from you! We offer generous benefits and compensation, and a fun workplace environment. Please submit your resume via this posting. Please, no phone calls, snail mail, or agencies.
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| About Our Company |
McMurry/TMG (mcmurrytmg.com) is the leading content marketing agency in the U.S., dedicated to delivering strategic, transformative brand experiences that engage customers and drive measurable results. Its 270 staff members are located in five offices in New York, Arizona and Washington, D.C., and they work together to help clients extend brands, boost engagement, build communities and deliver revenue through powerful content. Clients include industry leaders such as WebMD, Amtrak, CBS Television, The Ritz-Carlton, CDW, Reed Exhibitions, 21st Century Insurance, Verizon, HP and Baylor Health. |
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