| Publication or Company |
UCLA Extension
|
| Industry |
Advertising Agency, Corporate/Institutional/Technical Writing, Graphic Design/Art Direction, Internet/Online/New Media, Marketing Liaison, Non-profit, Other Publishing, Social Media |
| Salary |
Under $55,000 |
| Benefits |
401K/403B, Dental, Health |
| Job Duration |
Full Time |
| Job Location |
Los Angelesos, CA |
| Job Requirements |
Under the general direction of the Director of the Arts, acts as primary and sole liaison between the department and assigned Account Executive (AE) in the Marketing department to ensure execution of integrated marcom plan. Uses marketing skills/experience to evaluate, place, and execute all job orders for department work; serves as AE's primary contact, ensuring timely, accurate execution of all marketing materials. Consults with AE and acts as liaison for academic department Director, Program Director, and Program Representatives and as needed to ensure accurate, planned, strategic and efficient production of marketing materials. Works with AE, Marketing Research Manager (MRM), and Marketing/ Director to complete annual strategic and tactical marketing plans including budget; works with Marketing to execute plan. Works with academic department Financial Analyst as needed to provide accurate budget reporting to Director, and works with MRM to report on marketing activities. The department of the Arts consists of the following units: Architecture; Landscape Architecture, Visual Arts; Writers’ Program and Entertainment Studies.
Qualifications
• Demonstrated superior project management skills and experience, including ability to juggle, prioritize and organize multiple, complex tasks and meet deadlines. Well organized, detail-oriented, and able to develop schedules, and work independently under pressure.
• Minimum 2 years experience as a successful account rep/copywriter in an ad agency, or in retail bank marketing, or in consumer package goods marketing, including hands-on experience executing print and online production to achieve marketing goals. Understanding of marketing/marketing plans.
• Experience writing advertising and marketing copy, editing sales-oriented copy for email, web and direct mail with proven response and following best practices.
• Strong understanding of print/online/design/brand and marketing terminology, processes, best practices and trends. Knowledge and understanding of print, design and web/online processes. Understanding of public relations as relevant to marketing strategies.
• Background using market research and analysis, including the ability to analyze information and make appropriate recommendations for marketing.
• B.A. in Marketing, advertising or related field is preferred.
Full information concerning the job qualifications are listed on the official UCLA job posting.
UCLA is an Equal Opportunity/Affirmative Action Employer |
| About Our Company |
As one of America's finest universities, UCLA has a tradition of advancing higher education and the common good through excellence in scholarship, research and public service. UCLA is California's largest university and a model for public institutions of higher education. Academic excellence, faculty distinction and a comprehensive curriculum are hallmarks of the UCLA experience. The university is an educational and architectural landmark in Los Angeles, attracting thousands of visitors and scholars each year.
UCLA Extension, a global leader in continuing higher education with a long history of community service, offers the largest selection of continuing education courses in the United States. Our reputation is built on more than 80 years of program development experience. UCLA Extension offers a variety of courses in the Arts, Business and Management, Legal Programs, Education, Entertainment Studies, Engineering, Humanities, Sciences, Social Sciences, Computers and Information Systems. |
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