| Publication or Company |
Macy's
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| Industry |
Media Relations, Retail, Public Relations |
| Salary |
Competitive |
| Job Duration |
Full Time |
| Job Location |
New York, NY |
| Job Requirements |
The Media Relations Manager will work directly with the Media Relations Director in developing the national press strategy for seasonal Home initiatives, and provide support for national events, cause marketing programs, and special projects (national brand launches, etc.). This role is focused on national media outreach, with an eye toward planning for execution by regional teams. This person will be positive, energetic, highly motivated, conscientious and detail-oriented – a self-starter who takes initiative in developing new ideas and solving problems.
KEY ACCOUNTABILITIES:
• Media Relations -- Develop and execute major consumer media relations efforts to support the company’s reputation as the premier destination for popular/desirable brands in Fashion and Home, iconic national events, and strengthening our communities through volunteerism and charitable support. To include:
o Develop media relations strategies that will drive coverage and sales
o Writing press materials (press releases, media alerts, key messages, presentations, etc.)
o Pitching story ideas to national media outlets (print, magazine, TV, online)
o Coordination with media for interviews, segments, placements (familiarity in working with media)
o Planning/executing media events
o Representing the national media relations team in cross-functional meetings
o Facilitating content and support for regional media relations teams
• Events / Signature programs – Develop media outreach programs/collateral for signature home efforts, including Macy’s Culinary Council, new home brands, etc.
• Agency support – Manage external support for select home-related programs/initiatives
• Internal Communications – Coordination with Macy’s Inc. and regional contacts for internal communication vehicles
• Website Content Management (pressroom) – Manage content on Macy’s online pressroom to ensure information is current
SKILLS SUMMARY:
• BA/BS in communications-related field, with 5-7 years of relative experience in public relations, media relations, communications or related area.
• Innovative, creative, proactive and confident thinker
• Strong interpersonal skills
• Effective command of language and writing (communications plans, press materials, executive messaging/presentations, etc.)
• Proven history of success in working with/pitching reporters; contacts at national consumer magazine and television outlets a plus
• Background in retail or other consumer business; general knowledge of the department store business a plus
• Advanced use of Microsoft Office suite and other software programs (CisionPoint, etc.)
• Must be able to manage multiple projects and priorities in a fast-paced environment
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| About Our Company |
Macy's, the largest retail brand of Macy's, Inc. (NYSE:M), delivers fashion and affordable luxury to customers at approximately 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at macys.com. Via its stores, e-commerce site, mobile and social platforms, Macy's offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy's is known for such epic events as Macy's 4th of July Fireworks® and the Macy's Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macy's flagship stores -- including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, Dadeland in Miami and South Coast Plaza in southern California -- are known internationally and leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers, employees and Macy's Foundation, Macy's helps strengthen communities by supporting local and national charities giving more than $70 million each year to help make a difference in the lives of our customers. |
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