Google has said it will remove brand profiles on Google+ until it launches official business profiles at the end of the year.

Ford was one company that put the pedal to the metal testing out Google+’s potential for marketers, setting up profiles, generating posts, and offering plans for Huddle group chats and Hangouts.

Google is allowing Ford’s planned chats to occur before it shuts down the Ford profile, but after that, marketers should sign up for a pilot program that would experiment with marketers on the nascent social network.

“Right now we’re very much focused on optimizing for the consumer experience, but we have a great team of engineers building a similarly optimized business experience for Google +,” Christian Oestlian, a Google+ project manager, said in a video aimed at marketers.