You’d think that a magazine full of half-naked ladies would be hard to kill, but Maxim’s layoffs yesterday say otherwise.

The lad mag laid off just under half of the staffs of the editorial, web and photo teams–there had been 13 staffers there, and six jobs were cut, TechCrunch reports.

Maxim’s format is actually more vulnerable than most, TechCrunch says. “Its format of short, punchy 1-page and half-page features is being cannibalized by humor websites like BuzzFeed and Cracked[...]” while porn is basically free online now. Its web presence, TechCrunch says, has little to differentiate itself from other men’s interest sites.

Senior editor Seth Porges is one of the staffers confirmed to have gotten pink-slipped