TVNewser Jobs PRNewser Jobs AgencySpy Jobs SocialTimes Jobs

Sacramento Press Is An ‘Insanely Good Success’ And Headed For Profitability

sacramento_press.png
The Sacramento Press, a community news site for the Sacramento metro area, expects to hit profitability this year. It pays the salaries of twelve, has its own ad network that’s netting $18 CPM (Patch is supposedly charging $15) and has 800 unpaid “community contributors” — all in barely a year.

The Knight Citizen News Network profiled the Press earlier this year. We’re just coming across it now. It seems to have promise.

The 800 contributors are prolific partially because, we imagine, the site has a badge system: anyone who’s paid staff, of course, gets the Staff Reporter badge, but a citizen journalist who’s attended the Sacramento Press’s free workshops on ethics, photojournalism, or more, gets a badge to mark their status. It truly is an “if you teach them, they will write” situation.

There’s one dark spot: the site brought in just $86,000 in revenue last year, and $30,000 of that didn’t come from the Sacramento Press.

Yes. While the Press generated $56,000 in ad revenue, the remaining cash came from the founders doing consulting and social media campaigns for other local businesses.

We are reminded of the writer moonlighting as a cleaning lady and wonder if this isn’t the same problem writ large: a news organization moonlighting as a marketer.

But if the Press’s revenue continues to grow at the rate it did in 2009, which was impressive, this may not be a problem for long.

Mediabistro Course

Book Promotion and Publicity Boot Camp

Book Promotion and Publicity Boot CampDevelop a plan for your book’s success in our online boot camp, Book Promotion & Publicity! Starting November 3, publishing and publicity experts will teach you the best practices for a successful book launch using various promotional techniques. Register before October 3 to get $50 OFF with early bird pricing. Register now!