Why Are iPhone Owners So Satisified and Sony Ericsson Owners Grumpy?

InvestorPlace's article...

Apple Soars Behind iPhone 3GS Momentum

...contains a lot of interesting information and charts beyond its title's focus (the iPhone). I found the ChangeWave Research chart titled Cell Phone Satisfaction Rating - By Manufacturer particularly interesting. I've never heard of ChangeWave. So, I don't know the quality of their survey work and analytic abilities. However, it looks like they had a pretty good sample size for their survey (4,255 consumers). There is the question of how this sample was stratified and the other usual information never reported by the press. But, lacking other information, I'll take the survey results at face value. The manufacturers listed in their survey study includes Apple, RIM (BlackBerry), LG, Sanyo, HTC, Palm, Motorola, Nokia, Samsung, and Sony Ericsson. And, customer satisfaction was listed in that order I just listed with Apple in an unassailable first place position with 74% of iPhone users reporting they were very satisfied. RIM was a distance second with 43% of users reporting they were very satisfied. HTC stood in the middle of the pack with 35% happy campers. Sony Ericsson was at the very bottom of the list with a mere 17% of customers reporting they were very satisfied. I was quite surprised to see Nokia and Samsung tied for second-to-the-last in the list with only 29% of their customers being very satisfied.

What I didn't see reported about this study are the responses to questions like "Why are you very satisfied?" or "What is the problem with your phone that makes you unsatisfied?" Sony Ericsson, Samsung, and Nokia might want to start contacting their customers now and asking those questions for themselves.


new on mediabistro.com

How to Write an Arts and Culture Review

Learn everything you need to know to write a smart, publishable review of music, film, books, theater or any other arts and culture topic.
Watch the video

Email This Post

Fill out the following information and click on the Send button in order to send this post, Why Are iPhone Owners So Satisified and Sony Ericsson Owners Grumpy?, to a friend.
Friend's name
Friend's email address
Your name
Your email address
Note to your friend (optional, max 200 Characters)

Read more on MobileContentToday >

All the Mobile News That Fits...in Your Hand
MobileContentToday in Your Inbox
Mobile Version
RSS Feed
Our Blog Network

BayNewser

WebNewser

TVNewser

PRNewser

MediaJobsDaily

FishbowlNY

FishbowlDC

FishbowlLA

AgencySpy

GalleyCat

UnBeige

MobileContentToday

MobileContentToday

Editor:

Todd Ogasawara

Topics

About

About Us - Modules

About Us - Subheader Module

Android

Apple

AT&T

BlackBerry

Data Services

eBooks

GPS, Maps, and Directions

Handsets

Hardware

Internet Radio

iPhone

Job Postings

Management Changes

Media Deals

Messaging

Mobile

Mobile Advertising

Mobile Commerce

Mobile Content

Mobile Games

Mobile Marketing

Mobile Music

Mobile Video

Mobile Web

Motorola

MVNOs

Netbooks

Networks

Nokia

Online Video

Palm

Pandora Radio

Photo Sharing

Portals

Security

Social Networking

Software

Sony

Sprint

T-Mobile

Tips and Tricks

Verizon

Virgin Mobile

Voice Plans

Windows Mobile

Archives

November 2009

October 2009

September 2009

August 2009

more...

Job Listings

Featured Listings

Vice President, Ad Sales
ideeli
New York, NY

Publishers Services Coordinator
REVINET
Boston, MA

Managing Director/Head of Digital Content
Pace Communications
Greensboro, NC


mediabistro.com l Member Benefits l Jobs l Freelance Marketplace l Courses l Events l Forums l Content
mediabistro Blogs: Media News l TVNewser l GalleyCat l UnBeige l FishbowlNY l FishbowlLA l FishbowlDC l PRNewser l AgencySpy
MobileContentToday l WebNewser l BayNewser l MediaJobsDaily l mbToolbox
Site Map l Advertising/Sponsorships l Partners l About Us l Contact Us/Help

internet.commediabistro.comJusttechjobs.comGraphics.com

Search:

WebMediaBrands Corporate Info

Legal Notices, Licensing, Reprints, Permissions, Privacy Policy.
Advertise | Newsletters | Shopping | E-mail Offers