Glaceau has turned to mobile marketing and social media specialist EnMobile to launch a new marketing campaign for Vitaminwater in an attempt to build up brand awareness among the coveted Gen-Y consumer group.

The Vitaminwater mobile campaign invites water connoisseurs to text "VITAMIN" to the short code 41513 and sign up to receive coupons and alerts for the enriched beverage.

Opting out of the campaign is as easy as texting "STOP" to the same short code.