Japan's NTT is out to make the world smell better, one cell phone at a time, with a new service that lets users download scents with the ringtones and images they get from the I-Mode mobile Web site.

According to mocoNews, during the cellco's 10-day trial of the Mobile Fragrance Communication service, consumers can download a "Fragrance Playlist." The fragrance data gets transferred from the phone to a dedicated device that's pre-loaded with base fragrances, which then combine to create the requested scent. The fragrance is then dispensed from the device as the accompanying audio or video file is played on the phone.

A non-mobile version of the Fragrance Communication service is already in use in homes and movie theaters in Japan.

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