Wednesday, Jun 24

Netbook Customer Confusion: Much Ado About Nothing

There's been a lot of discussion over the last few days based on the summary information based on this NPD survey...

NPD Finds Consumer Confusion about Netbooks Continues

Here's my take on a couple of items presented there:

1. 70% of people who went out looking for a netbook and bought one were very satisfied. 58% of people who didn't go looking specifically for a netbook but bought one were were very satisfied. My interpretation is that a lot of people who knew what a netbook is was very happy after buying it. And, over half the people who didn't really know what it was were also very happy. Personally, I think anytime you get more that 50% of people saying they are very happy with a product, that is a pretty good thing.

2. 65% of young people (18-24) expected better performance than their netbook actually delivered. Assuming this is a random sample of the population (lots of non-techies), why is this surprising?

3. 60% of people said they bought a netbook for its portability but 60% of netbook buyers never took their netbook out of their home. I haven't seen metrics, but this seems to be the same story with conventional notebook PCs too. Many (perhaps most) people carry their notebook or netbook around their office or home area. Its portability is still important even if it doesn't see much change in geography.


new on mediabistro.com

How to Write an Arts and Culture Review

Learn everything you need to know to write a smart, publishable review of music, film, books, theater or any other arts and culture topic.
Watch the video

Email This Post

Fill out the following information and click on the Send button in order to send this post, Netbook Customer Confusion: Much Ado About Nothing, to a friend.
Friend's name
Friend's email address
Your name
Your email address
Note to your friend (optional, max 200 Characters)

Read more on MobileContentToday >

All the Mobile News That Fits...in Your Hand
MobileContentToday in Your Inbox
Mobile Version
RSS Feed
Our Blog Network

BayNewser

WebNewser

TVNewser

PRNewser

MediaJobsDaily

FishbowlNY

FishbowlDC

FishbowlLA

AgencySpy

GalleyCat

UnBeige

MobileContentToday

MobileContentToday

Editor:

Todd Ogasawara

Topics

About

About Us - Modules

About Us - Subheader Module

Android

Apple

AT&T

BlackBerry

Data Services

eBooks

GPS, Maps, and Directions

Handsets

Hardware

Internet Radio

iPhone

Job Postings

Management Changes

Media Deals

Messaging

Mobile

Mobile Advertising

Mobile Commerce

Mobile Content

Mobile Games

Mobile Marketing

Mobile Music

Mobile Video

Mobile Web

Motorola

MVNOs

Netbooks

Networks

Nokia

Online Video

Palm

Pandora Radio

Photo Sharing

Portals

Security

Social Networking

Software

Sony

Sprint

T-Mobile

Tips and Tricks

Verizon

Virgin Mobile

Voice Plans

Windows Mobile

Archives

November 2009

October 2009

September 2009

August 2009

more...

Job Listings

Featured Listings

Managing Director
Pro-Media Communications
New York, NY

Art Director
5280 Magazine
Denver, CO

Reporting and Data Analyst
Varick Media Management
New York, NY


mediabistro.com l Member Benefits l Jobs l Freelance Marketplace l Courses l Events l Forums l Content
mediabistro Blogs: Media News l TVNewser l GalleyCat l UnBeige l FishbowlNY l FishbowlLA l FishbowlDC l PRNewser l AgencySpy
MobileContentToday l WebNewser l BayNewser l MediaJobsDaily l mbToolbox
Site Map l Advertising/Sponsorships l Partners l About Us l Contact Us/Help

internet.commediabistro.comJusttechjobs.comGraphics.com

Search:

WebMediaBrands Corporate Info

Legal Notices, Licensing, Reprints, Permissions, Privacy Policy.
Advertise | Newsletters | Shopping | E-mail Offers