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Mr. Meacham's Magazine (NYO)
Jon Meacham, with his recessive posture, his slow gait, his bone-dry jokes, may not strike you immediately as the man who can make your magazine look good. But he has become the embodiment of Sunday-schooled fogeyish integrity in a journalism industry looking for heroes.

Pay-Per-Click Web Advertisers Combat Costly Fraud (NYT)
In pay-per-click, advertisers pay a search engine every time a Web surfer clicks on their links; click fraud refers to clicks made simply to make money for the sites that carry the links or to damage a competitor. Marketers say the click-fraud situation is worsening because of the economic downturn.

Former Staffers to Relaunch Shuttered B-to-B Title (Folio:)
Thomas Publishing has licensed the rights to publish the U.S. edition of Industrial Equipment News -- the 76-year-old monthly trade title it shuttered in March -- to a group of former employees who expect to relaunch the magazine in September.

Nielsen Failure Foretold by Disco-Era Tactics (TV Week)
Josef Adalian: The Great Nielsen Meltdown of 2009 should come as no surprise to anyone who's ever seen one of the company's paper diaries. In an age in which more than 30 percent of TV homes have DVRs, Nielsen apparently hasn't figured out how to use its diaries to tally time-shifted viewing.

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