@mediabistro #mbchats Should there be a major in Social Media?

@yournewbff Not yet: it's an elective, not a major at this point. Learn the industry, then how to make it work more for you

@benjaminhratner @ICParkSchool has one - personally - I think it's not going to be as relevant in years to come as more will know and understand

@heatherteegee A concentration within a major or a minor. SM is constantly evolving so a more comprehensive education would be ideal.

@alyssabc No, major is marketing; the channel is social. No more applicants who confuse follower counts with knowing business!

@ulianoj A major? Absolutely not. That's like saying "Play on Facebook & Twitter for 4 years and get a degree"

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Media Research Center Blasts Networks For Not Covering Obama's 'Attack On Religious Freedom' (Yahoo! News / The Cutline)
The group that launched a $5 million campaign to combat liberal bias in the media last month sent a letter late Monday to network chiefs at ABC, NBC, CBS, and CNN, blasting the collective lack of coverage of what it calls the Obama administration's "assault on religious freedom."

Roland Martin On Super Bowl Tweets: 'I Sincerely Regret Any Offense My Words Have Caused' (HuffPost)
CNN's Roland Martin wrote Monday night that he "sincerely regret[ted] any offense" the controversial tweets he wrote during the Super Bowl Sunday had caused. But he was steadfast in his insistence that he had not been making any homophobic statements in the tweets, as gay rights groups have charged.

Facebook's 845 Million Members May Not All Visit The Site (AllFacebook)
We've long worked with a statistic that about one-half of Facebook's membership log into the site daily, but what about the rest of the 845 million monthly active users the company cites? According to Facebook's prospectus filed with the Securities and Exchange Commission, a user doesn't have to visit the site directly to be counted as active.

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PRNewser editor Tonya Garcia (pictured) also talked about more bookstores joining Barnes & Noble's move to not stock books published by Amazon in their brick and mortar stores. Finally, we talked about how NBC handled MIA's profanity at the Super Bowl.

Follow this MP3 link to listen. The show was hosted by GalleyCat editor Jason Boog. Click here to receive mediabistro.com's Daily Newsfeed via email. Music by Kevin MacLeod.

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Super Bowl Sets Records With 111.3 Million TV Viewers, 12,233 Tweets Per Second (Yahoo! News / The Cutline)
The Super Bowl broadcast by NBC Sunday was watched by 111.3 million people, according to Nielsen estimates, making it the most-watched program in television history for the third year in a row. TVNewser: The game earned a 47.0 rating and a 71 share, up 2 percent from last year's 46.0/69 for Super Bowl XLV. And while it was the most-watched program ever, Super Bowl XX in 1986, featuring the Patriots vs. the Bears, earned a higher rating: a 48.3, and a 70 share of the audience. TVSpy: Sunday's game between the Giants and the Patriots earned record ratings in Boston and drew huge shares in New York, as well as Indianapolis, the game's host city. SocialTimes: According to Bluefin Labs, Sunday night's game was the biggest social TV event ever recorded. It didn't only beat last year's MTV Video Music Awards' record of 3.1 million social media comments, it crushed the record with a whopping 12.2 million social media comments. AllTwitter: In 2008, the TPS peak during the Super Bowl registered at a humble 27, and last year's 4,064 Super Bowl TPS, a record for any sporting event at the time, has been tripled just 12 months later. Mashable: According to Networked Insights, which analyzed millions of tweets, 42 percent of the conversation was about the commercials, and 32 percent was related to Madonna and the halftime performance. Wired / Epicenter: "Super Swarm Sunday" was the biggest foursquare check-in of the year. Approximately 350,000 people checked in at Super Bowl events. There were almost 3,000 foursquare users (who actually remembered to check in) at the event itself at Indianapolis' Lucas Oil Stadium (capacity: 68,000). NYT: With the Giants driving toward their final score of the Super Bowl, NBC's Cris Collinsworth had what could be described as an analyst's epiphany. With the Giants on the Patriots' 11-yard line and barely 90 seconds left, he suggested that if a Giants runner "breaks out," he should try not to score. AdAge / Super Bowl: Bridgestone Americas, the sponsor of the Super Bowl halftime show since 2008, said it has reached out to the National Football League and NBC over the behavior of rapper M.I.A. during Madonna's performance Sunday night. THR / Hollywood, Esq.: Between M.I.A.'s flipping the bird and a TV commercial we didn't see thanks to a last-minute Federal Communications Commission decision, Super Bowl XLVI gave those who practice First Amendment law a lot to chew on this year. Google Blog: Overall, the top trending searches on Google during the game were: Madonna, halftime show, Patriots, Tom Brady, and Giants. FishbowlNY: Several stations are planning to televise the ticker-tape parade Tuesday up the Canyon of Heroes in Lower Manhattan. Weekly Standard / The Blog: One of the most popular Super Bowl advertisements Sunday night was the Chrysler ad featuring Clint Eastwood, titled "Halftime in America." The spot is supposed to be encouraging, as it focuses on the resilience of Detroit. But contrary to what the ad might suggest, the spot was actually filmed in New Orleans and Los Angeles. TheWrap.com: Speaking to Ron Mitchell, a producer at Fox News Channel's The O'Reilly Factor, Eastwood asserted, "I am certainly not politically affiliated with Mr. Obama. It was meant to be a message…just about job growth and the spirit of America. I think all politicians will agree with it." Yahoo! News / The Cutline: A local ad paid for by Michigan Republican Pete Hoekstra's U.S. Senate campaign is drawing plenty of day-after attention from the national media after several groups have called it racially insensitive. Mediaite: MSNBC's Lawrence O'Donnell did not bother too much with attacking Hoekstra or the Republicans, however, and instead went after the young actress in the ad, calling for actors to take a vow of "simple decency" and boycott these ads. AdAge / Super Bowl: The band OK Go has been among the smartest (and funniest) creators of viral media since its band-on-a-treadmill music video for "Here It Goes Again" exploded in 2006. Sunday it expanded its incomparable viral-video oeuvre (and legend) with "Needing/Getting," excerpts of which appeared in a Super Bowl ad for the Chevy Sonic -- because the video co-stars the car. AllFacebook: Fans can still vote on their favorite and least-favorite ads through 6 p.m. ET Tuesday using the USA Today Ad Meter application on the Sports on Facebook page. AllFacebook: Saying that Super Bowl XLVI represented a strong marketing tool is stating the obvious, but the big game's effect was even more obvious in a study of Facebook wall posts from more than 1,400 brands. AdAge / Super Bowl: New York Giants quarterback Eli Manning not only passed his more celebrated brother in Super Bowl titles with a victory Sunday night over the New England Patriots, but he's also poised to catch up to Peyton Manning on the sports-marketing food chain.

Disney's ABC, Univision Mull News-Channel Launch (WSJ)
Disney and Univision Communications are in talks to create a new 24-hour cable-news channel that will broadcast in English, in an effort to keep pace with changing demographics among U.S. Hispanics and reach a new audience of English speakers. NYT / Media Decoder: The new channel could combine the resources of Disney's ABC News and Univision's news division to rival established news entities like Fox News Channel, MSNBC, and CNN. LA Times / Company Town: Univision, which owns the nation's fifth-largest TV network, could use the channel to reach more acculturated viewers that advertisers prefer: Latinos who predominately speak English. Univision has already announced plans to launch a cable news network, this one a Spanish-language channel, later this spring.

PEJ: Negative Newt Gingrich Coverage On The Rise (B&C)
After back-to-back defeats in Florida and Nevada, Newt Gingrich's negative coverage was on the rise, according to the Project for Excellence in Journalism's weekly election coverage report. TVNewser: Considering that there were about 10,000 fewer Nevada GOP caucus-goers this year than in 2008, that may tell you a little something about TV-viewer interest in the proceedings. AdAge / Digital: As the primaries move west, political professionals and voters are paying close attention to poll numbers, attack ads, and gaffes in the Republican presidential-nominee horse race, now consolidating around former Massachusetts Gov. Mitt Romney. Within the digital-marketing community, we're equally focused on what this election cycle portends for the future of online political advertising.

@mediabistro #mbchats What are the ingredients for a great TV ad?

@MNI_TimeInc Great ads have to be surprising, inspiring, innovative. Or, apparently, feature David Beckham in boxer briefs @hmusa

@MurphyBrockett Humor and love. To promote brand endearment.

@LavaLola unifying idea, clear message hiearchy, product as hero, memorable

@SocialBrittany Great ads tell a relative story, quickly.. speak to audience & grab attention w/out being annoying. A difficult art

@michaeltapp Main ingredient for a great TV ad: something worthy of a comment.

Follow mbtweets on Twitter @mediabistro

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CNN's Roland Martin Under Fire From GLAAD For David Beckham Super Bowl Tweets (HuffPost)
CNN's Roland Martin is under fire from gay rights groups after tweeting that people should "smack the ish out" of male fans of a steamy Super Bowl commercial starring David Beckham.

Rev. Al Sharpton And Mika Brzezinski Tussle On Birth Control Mandate (Mediaite)
On Monday, the Morning Joe crew had something of a personal discussion on the White House's new birth control mandate, which holds that most employers would have to include contraceptives in their health insurance coverage, regardless of whether that employer happens to be a religious institution.

Is GigaOM Buying PaidContent? (AllThingsD)
Who wants to pay for paidContent? We'll find out soon, it seems, because the sales process for the pioneering blog and its parent company, ContentNext, appears to be wrapping up. But if you were making a bet, you'd get good odds that the most likely buyer will be GigaOM, another pioneering tech/media business.

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Nash introduced the new project, a site that collects and catalogs references inside of books. They are building a database that explores references to music, movies, people and objects mentioned in books.

Click here to listen to the interview (MP3 link). The show was hosted by GalleyCat editor Jason Boog. Click here to receive mediabistro.com's Daily Newsfeed via email. Music by Kevin MacLeod.