Based on their many trips to many social media conferences, the folks at AllFacebook have compiled a couple of lists of tips and tricks for publicists who are incorporating Facebook into their campaigns. So these tips apply to virtually every publicist in America.

Among the helpful thoughts: post on Thursday, use words like “today” and “limited-time only” to get to the top of the news feed, and simply ask friends to share or “like” a link if that’s the sort of action you want them to take.

For more, click here and here. You can also check out this article [sub req'd] from mediabistro that offers advice for adding and keeping your Facebook pals. Any other tips you’d like to add to this list? The comments section is open.