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Amazon Creates a Press Release in 14 Tweets

In a cool variation on the press release delivered via Twitter, Amazon‘s PR team announced the product rollout campaign for its new Kindle reader in a series of 14 tweets*, each focused on a different element of the new product and bearing the hashtag #firehdx. Here they are:

With everyone talking (yet again) about the death of the traditional press release, we wonder how many more will follow Amazon’s model. It’s tough to fit all the information in a standard release into a tweet—even 14 of them.

*Yes, there was a traditional release as well. It appeared on both Business Wire and Amazon’s site.

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