If Betty White were anyone else, we would have grown tired of her by now. But somehow she just stays cool. It’s quite impressive.
Air New Zealand, which already cemented its identity as a super “quirky” brand by featuring Richard Simmons, Bilbo Baggins, David Hasselhoff and a pair of conjoined sheep in its flight safety videos, has taken a step up the cultural ladder with this clip:
Even if you think White’s shtick is worn out (and we don’t), you have to admire a brand that carves out such a unique niche for itself and sticks with it. Compare this to your usual flight safety videos in which a suit-and-tie CEO discusses the integrity of his company while stock-photo models show you how to vomit into a paper bag. Big difference.
We might even say we envy ANZ’s AOR PadillaCRT, because why wouldn’t we?
H/T to Skift
- Ferguson Police Chief, PR Firm Release Apology Video
- KLM Hires a Cute Dog to Return Your Lost Items, Win Our Hearts
- TripAdvisor's Jetsetter Brand Soars into Hashtag Heaven with #Jetsettering
- Why Punishing the 'Dancing Guard' Might be a Bad PR Move for Buckingham Palace