TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Beyoncé Sidesteps Tabloid Speculation With Baby Announcement

Beyoncé stole the show at last night’s MTV Video Music Awards before the show even started. Her pregnancy announcement, made on the red carpet, was followed by a performance where her baby belly was on full display.

Besides an interview with Piers Morgan in June where she said she always thought she’d have a baby by the age of 30, there wasn’t a lot of ink spilled about whether she was pregnant (not that we saw anyway). This in a time when Jennifer Aniston, Angelina Jolie, Reese Witherspoon and countless others take a tabloid cover each week with fake baby bump sightings and speculation.

Beyoncé is one of the most famous women in the world, yet she manages to keep her private life relatively private. When she married also-famous rapper Jay-Z, details managed to stay largely under wraps. And after taking a break from the music business for nearly a year, she had to tell us about it in a July Essence cover story. It wasn’t documented by the paparazzi in photo after photo.

In just the past week, we’ve seen both sides of the celebrity coin. Kim Kardashian’s wedding showed how you can talk something up and share “exclusives” with a number of outlets for maximum media exposure. And Beyoncé showed how a celeb can keep quiet for “the big reveal” and get tons of attention. The keys to both: Have actual big news, be flashy and choose the right venue for that announcement, oh, and be famous with tons of fans.

[Image via MTV]

Mediabistro Course

Brand Writing

Brand WritingStarting November 5, learn how to expand your brand with strategic marketing copy! Taught by an award-winning content creator, Julian Mitchell will give you the tools to create powerful, seamless messages across multiple platforms and help you to determine the most effective ways to communicate with your customer. Register now!