After a short stint with Austin-based digital agency Dachis Group, David Armano joins Edelman’s digital division as SVP. He will report to Rick Murray, president of Edelman Digital. Prior to Dachis Group, Armano held positions “as a creative & strategic lead” at firms such as Critical Mass, Digitas and Agency.com.

In what some have called an interesting move, Edelman gave the news exclusively to Advertising Age as opposed to the industry trade publication PRWeek. This is not entirely surprising, as Edelman’s own Steve Rubel pens a column for AdAge and the agency seems to have a close relationship with the publication. It also speaks to Edelman’s and other agency’s desires to be thought of as more than just PR shops and reach a broader audience.

“With Steve Rubel‘s intellect and David Armano‘s creativity, we now provide clients the industries’ most compelling fire-and-ice team,” Edelman CEO Richard Edelman told AdAge.

Armano also posted the news on his popular Logic + Emotion blog. “I’ve known Rick Murray who runs the digital group at Edelman for some time now, and after some considerable deliberation it seemed to make perfect sense to go in this direction,” he said.