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EPA Apologizes for Keeping Up with the Kardashians’ Mobile Game

If you have better things to do with your life than scroll twitter at 10:30 PM on a Monday evening, then you may have missed an amusing and bizarre promotional failure on behalf of your government.

Specifically, the EPA’s clean water division posted what certainly looked like a message hyping the (unfortunately) red-hot “Kim Kardashian: Hollywood” mobile game, in which the user can–what else–turn him or herself into a celebrity.

Super-veteran House Rep John Dingell, who has served since 1955 and helped write the original act that created the division, summed up the Internet’s sentiments with a question:

For the record, we don’t believe for a second that he has no idea what a Kardashian is. Good tweet, though.

Now the org has sort-of apologized, and we are still very confused.

Yeah, that’s not much of an explanation, is it?

Benny Johnson of BuzzFeed didn’t really offer a theory either, though he seems to think that this single tweet stands as evidence that we should never trust our government…or something like that.

We have no idea what he was going for there, and we can think of at least ten things more upsetting than a single tweet that collectively cost taxpayers a fraction of a fraction of a penny, but OK.

At any rate, the only explanation we can imagine (in the absence of a clear excuse from the EPA itself) is that someone who works for the org has a side gig as a brand advocate for the game and confused his/her logins.

Any other reason might be too much for us to handle. One question, though: how well does the K clan pay?

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