> ZDNet blogger Andrew Mager gives props to Porter Novelli: "As a member of the press I've gotten great information, offers to setup interviews, and many VIP party passes. These guys know what they are doing."

> Blogger Tim Street catches up with Brian Solis to talk TechSet and how it is "changing what advertisers, marketers and public relations agencies are changing because of social media."

> Steve Rubel (who is not at SXSW) points out "A Twitter visualization tool from PepsiCo with tweets about SXSW."