If Justin Bieber should ever decide that being an international pop superstar with millions of fans isn’t really his thing, he can definitely become a crisis PR specialist.

Bieber was involved in a weekend kerfuffle with a paparazzo while he was leaving a California mall with Selena Gomez and the pap caught a bad one from the Biebs. That’ll learn ya.

So while the investigation into the incident continues, Bieber is taking the attention and using it to release a new song, “Die in Your Arms.”

You’ll remember that when Bieber was embroiled in a paternity scandal that he quickly put to rest with an appearance on the Today show and a paternity test. Now he’s using a paparazzi beat down as the launching pad for a new single. And as a reason for both he and Gomez to tell their fans how much they appreciate their support, which is drawing even more support. The song is already making top ten iTunes lists around the world.