Made in New York from NASDAQ on Vimeo.

Mayor Michael Bloomberg and other government officials have been pressing hard to make a case for New York as a tech hub and a place for startups. Now the Mayor is making a direct pitch to the startup community via online video. The clip also stars the founders of some of New York’s big tech companies like Foursquare and Reddit. And why are they here? The food, of course. And because New York is awesome.

Brought to you by New York Tech Meetup and NASDAQ OMX, the video is part of a partnership announced last month that will include a number of videos, a women-in-technology event series, and a PSA.