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Wednesday, Jun 11
CBS Communications EVP and Being "Two" People
CBS EVP of Communications Gil Schwartz has an alter-ego. You may already know that. This week Schwartz was on Bloomberg TV's "Night Talk" to chat about his new book, "Executricks" and of course being a PR person with two identities. The back story: "In 1983, as Stanley Bing, he landed a column in Esquire magazine, taking shots at the laughable ways of the business world. Since then, he has also written for newspapers, a cigar magazine, Seventeen and, most recently Fortune, current home of Bing's monthly business column." CBS' reaction when Schwartz was outed as Stanley Bing? "Once people found out, bizarrely I was promoted!" Click here to watch the full segment. Email This Post |
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