TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

NASA Uses Gravity Oscar Wins for Promo Opp

Last night Ellen went viral, Pink went over the rainbow, Bette Midler went way over the top and Alfonso Cuaron went home with the Best Director award for Gravity, aka George Clooney’s Abbreviated Mid-life Crisis. While the film didn’t win Best Picture, it did score seven statues—and NASA took the opportunity to show us once again why it rules social.

The team clearly predicted at least one win for Cuaron’s space odyssey, using the hashtag #RealGravity to remind the public once again that it does some pretty cool stuff out there in space with another set of impressive images.

The feed ran choice visuals for each of Gravity’s seven wins and more.

No clouds of shrapnel here…

Nice Flickr referral:

…and one more:

Thankfully, the organization didn’t use the moment to lecture everyone on the film’s technical inaccuracies. Neil deGrasse Tyson already covered that one in detail.

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsLearn how to use stories to inspire, connect, and persuade your clients! In this workshop starting September 3, you'll learn how to uncover stories in everyday life, incorporate stories into your media work, use storytelling techniques with clients, all to improve your pitch and presentation skills. Register now!