A profile in today's Wall Street Journal (subscription required) dubs Obama Communications Chief Robert Gibbs as the media "Enforcer." Gibbs told the WSJ that he tries "to attract more flies with honey than vinegar" and, "I work the referees a little bit if they're unfair or inaccurate. The other side is working on them, too....I'm a protector of the image." Hailing from Alabama, Obama calls Gibbs his "one-person Southern focus group."

As PRWeek reports, "...Gibbs served as Obama's communications chief during his senate run in 2004, and assumed the same role for the presidential campaign."