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PR FAIL: Kim Kardashian Thinks ‘Charity Auction’ Means Keeping 90% of Profits for Herself

kim-kardashian-launch-kardashian-kollection-01Okay, so while it’s somewhat heartening to know that a celebutante like Kim Kardashian is at least aware that someone with her wealth and influence might be socially obligated to use that money and fame to help those less fortunate than herself, she doesn’t seem to have the firmest grasp on what generosity or selflessness look like.

On Thursday, the reality TV star launched an eBay sale of some of her clothes and accessories to raise money for the victims of the typhoon in the Philippines. Kardashian promoted her fundraising effort by tweeting a link to a letter posted on her personal website, which reads:

Hi guys, this is a very special auction because a portion of the proceeds of my eBay auction are going to International Medical Corps, which is a nonprofit organization that provides critical health services on remote islands where families are struggling to access medical care and basic resources like food, clean drinking water and vital medications. The proceeds will go directly to the communities they’re serving in the Philippines and will help typhoon survivors get access to medical care and ultimately save lives. My prayers and thoughts are with those affected by the typhoon. Check out my eBay auction here and support those who need our help in the Philippines. Xo

While it sounds like her heart is the right place, the thing is, nowhere in this letter does she admit that the “portion of the proceeds” that will go toward the cause is an embarrassing ten percent. In other words, Ms. Kardashian, worth an estimated $40 million, plans on keeping a whopping 90% of the profits for herself.

Having trouble suppressing your gag reflex? Us too.

Once this minor detail came to light, the social media shaming began in full force.

 

 

It would seem Kim K. needs a lesson on the difference between charity and shameless publicity. Oh, and a basic, Kindergarten-level sharing lesson probably wouldn’t hurt, either.

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