Today in Always Look on the Bright Side news (thanks to Eric Idle): Despite a US economy that can’t seem to find its way out of the rabbit hole, the PR business is doing quite well, if we do say so ourselves.
While we can’t quite back up Everything PR’s prediction that the industry “may well be the barometer of hope many people are looking for,” revenues are clearly rising in 2012 with no slowdown in sight.
What changed? Well, after five years of declining recession-era budgets, businesses and public figures seem to have rediscovered their favorite hobby: spending lots of money to make themselves look good! In case you haven’t heard, corporate profits have emerged from the downturn in excellent health despite the fact that millions of Americans continue to struggle. It’s really common sense: An era producing record-low levels of trust in government, media and big business entities makes PR services more valuable than ever.
Now that you’ve got money to burn, you can pay for the full report here.