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QR Codes Add More Than Just Color

Back in April, our PRNewser pollsters declared QR codes a fad. If so, this is a fad with long legs and lots of creativity to back it up.

Like any other technology, QR codes should be used for strategic purposes. And the technology between the code and its destination should be aligned. The Waxing Lyrical blog gives us a few tips for effectively using QR codes today.

But Mashable presents us with more than a dozen codes (example at left is from Louis Vuitton) that not only serve the intended QR purpose, but also incorporate some of the company’s branding into the code itself. (We highlighted one QR code recently that was credited with amplifying the success of a campaign.) With some added thought and consideration, the QR code is becoming kind of like the Google Doodle — one more way to further the promo in a fun and an instantly recognizable way.

Each time the Google Doodle changes, people take a closer look to see what it means. Last month’s Les Paul Doodle even made tons of headlines and got passed around countless times, a plus for Google which has sought that sort of connection with users from the early days.

And it’s not just the QR codes in ads that are making an impression. The Wall Street Journal published this article last week about the “vanity barcode,” which appears right on product packaging.

So we’re using every inch of packaging and every piece of white space in advertising to publicize even more. Still think QR codes are a fad? And can it get to be too much? The comments section and @PRNewser is open.

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