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Three Possible PR Definitions Revealed

The PRSA‘s #PRDefined campaign has unveiled the three definition possibilities for the industry. They are:

  1. Public relations is the management function of researching, engaging, communicating, and collaborating with stakeholders in an ethical manner to build mutually beneficial relationships and achieve results.
  2. Public relations is a strategic communication process that develops and maintains mutually beneficial relationships between organizations and their key publics.
  3. Public relations is the engagement between organizations and individuals to achieve mutual understanding and realize strategic goals.

The public comment period is open until January 23 with a final definition expected at the end of February. For more info, annotated versions of the definitions, and to leave your comments, click here.

Mediabistro Course

Presentation Writing: Design and Delivery

Presentation Writing: Design and DeliveryLearn how to use storytelling techniques and visual content to create and deliver successful pitches and presentations! Starting August 6, Amanda Pacitti, the manager of learning at Time Inc., will teach you the best practices for presentations, from using software like Prezi and Powerpoint, to writing your script, and using images, audio, and video to drive your points. Register now!