The PRSA‘s #PRDefined campaign has unveiled the three definition possibilities for the industry. They are:

1. Public relations is the management function of researching, engaging, communicating, and collaborating with stakeholders in an ethical manner to build mutually beneficial relationships and achieve results.
2. Public relations is a strategic communication process that develops and maintains mutually beneficial relationships between organizations and their key publics.
   
3. Public relations is the engagement between organizations and individuals to achieve mutual understanding and realize strategic goals.
   

The public comment period is open until January 23 with a final definition expected at the end of February. For more info, annotated versions of the definitions, and to leave your comments, click here.