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Spin the Agencies of Record

 

The 2011 Texas Tennis Open, a WTA event taking place August 20 through 27 in North Texas, has chosen Zelo Public Relations as its AOR. The firm will manage press relations before and during the event.

PRWeek is reporting that BMC Software and Waggener Edstrom are parting ways. WE had been BMC’s AOR for five years. BMC has begun the search for a new firm. WE has chosen not to pitch the business.

MyRegistry.com, the gift registry service, has chosen 5W PR for services including media relations, events, and partnerships.

Susan Blond Inc. has added three new clients: nonfiction book publisher Parragon, which will be publishing The Civil War: A Visual History in August and Entenmann’s Big Book of Baking in September; Give Back Hollywood Foundation, a nonprofit that connects celebrities with causes; and online security expert Hemanshu (Hemu) Nigam.

Morega Systems, a tech company specializing in multimedia content, has chosen Calysto Communications for PR and social media services.

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