TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Wal-Mart Busted for Astroturfing, Again

wal-mart-store-shows-off11.jpg

Apparently, Wal-Mart hasn’t learned that it is unethical to set up fake grassroots advocacy groups to support the company’s initiatives.

The blog Chicagoist has uncovered that the company, with the help of PR firm Serafin Associates and the Chicagoland Chamber of Commerce, is behind a fake advocacy group, “Our Community. Our Choice.”

The group is promoting the potential opening of a new Wal-Mart store in the Chicago metro area. Serafin in particular was caught posting comments on Chicagoist under an alias, all of which were in support of the new Wal-Mart store.

Wal-Mart was famously busted for astroturfing back in 2006, in conjunction with Edelman.

Golin Harris, Cohn & Wolfe and Porter Novelli all currently have parts of the Wal-Mart PR business.

Mediabistro Course

Public Relations

Public RelationsStarting October 1, learn how to get your foot in the door and launch your PR career! Taught by the former VP of Corporate Communications at Playboy Enterprises, Linda Marsicano will teach you how to draft pitch letters and press releases, develop and implement PR plans, garner media coverage, and other skills you need for a successful career in public relations. Register now!