“Content” is the word we love to hate this year, and tomorrow’s 2013 Critical Issues Forum will let us know why everyone can’t stop talking about it. The event, sponsored by the Council of Public Relations Firms, will be moderated by global Oglivy CEO Christopher Graves and Aedhmar Hynes of Text100 Global Communications; speakers hail from organizations and publications as diverse as BuzzFeed, Funny or Die, Harvard Business Review, Bloomberg and Contently.
They’ll all be sharing their insights on content creation and the “sponsored content” phenomenon, and we’ll be tweeting with the hashtag #contentfrenzy—so stay tuned to see if these big names all happen to reach the same conclusions on content…or not. More likely not.
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