Social Curation Summit
December 12, 2012
Los Angeles, California
produced by WebMediaBrands, SocialTimes, and AllFacebook


December 12

8:15 am
9:00 am - 9:45 am
Morning Keynote: Curation: Brands, Media, and Consumers It used to be so simple. Content was organized, professional, and came in digestible bite-sized chunks. But the onslaught of unfiltered content has turned the quaint world of abundance into a Digital Overload. Consumers are unable to separate signal from noise, and are tuning out. Media sources, brands, and even Social Networks find themselves at a critical fork in the road. Either they can become a trusted source of curated content, or they canfind themselves left out of their customers media mix. It's an exciting time in the emergence of Curation - with no clear winners or losers. In my experience, from MTV UNfiltered, to CameraPlanet, and now I've been part of a small group of passionate advocates. Professionals who think that it's time to let users, and brands become part of the contextual content solution. In this talk I'll share my experiences, some secrets, and some innovators who are getting it right. And i'll challenge those who stay on the sidelines to imagine a future where Creation and Curation don't live side by side, as integral parts of a content discovery solution.
9:45 am - 10:15 am
Social Curation + Google = Windfall In an age where content discovery from the likes of Facebook, Twitter, and Pinterest gets far more airtime than plain old search, Google still holds a lot of cards. The most important advantage Google still holds is its association with purchases: we go to Google when we want to buy things. But with people spending far more time discovering content than searching for it, every company needs to understand content creation and sharing behavior. The most effective formula of all uses content creation and social sharing to leverage an advantage in search. In this session, Evan Bailyn,bestselling author of Outsmarting Google, illuminates the link between social curation and search as well as its direct result: profits.
10:15 am - 10:45 am
AM Break
10:45 am - 11:15 am
Social Curation and Semantics: An Emerging Post-Search Platform for Managing Big Data People are finally taking back the web. For the last several years we have become overly reliant on the ability of search algorithms to determine the relevance of people and things that are important to us. Unfortunately, as data volumes have grown, search relevance has significantly deteriorated. The inefficiency and inconvenience that has resulted from this deterioration is causing the emergence of the post-search era on the web. An era that is less reliant on search algorithms and more reliant on semantic, social technology that empowers people to become the force for separating the signal from the noise in Big Data. This panel describes and explores how the social graph is transforming from a network of who-knows-who into a dynamic interest graph of who-knows-what discovered through social curation. The panel will look at how, by semantically connecting this social curation on a massive level, the social graph itself will create the filter for all of us to intelligently access Big Data.
11:15 am - 12:00 pm
Tastemaking Through Curated Communities Like a crowded street in New York City, the Web has become noisy and a bit overwhelming, but amidst this chaos emerges people who collect, organize and share their topics of interest turning their part of the Web into a more aesthetic display of information akin to a beautifully decorated department store window. The evolution from user-generated to curated content has enabled online networks and social media sites to turn ordinary people into experts and tastemakers creating new opportunities for the individual, professional and business. This panel will explore the different types of curated communities and how they make experts and tastemakers of ordinary people and create new opportunities for marketing and commerce through social influence.
12:00 pm - 1:00 pm
1:00 pm - 1:45 pm
Afternoon Keynote: Sharing, Social & Self: The 3 S's of Curation There has been a movement towards self expression online that started with the act of sharing. Facebook and Twitter were the first to give users the opportunity to share links and add their voice - followed by the success of Pinterest, Fancy, and Tumblr. But how do you grow an audience through curation? How do you know your voice is being heard and maintain that audience? If you’re interested in more than one topic, how do you share on all of them? Some could argue that blogging is the platform for this. However, only a small number of people actually maintain blogs while a large percent of people are sharing links - creating an opportunity for more platforms and more options for consumers. Whether it’s new pictures, real-time reporting, or sharing the articles that matter most to me, self expression is at the root and social curation is the tool bringing this trend to life. MediaBistro's Jason Boog will sit down with Ramy Adeeb, CEO of, to discuss the growing opportunity for social curation, the trends that are propelling this forward, the role of self expression, and future outlook.
1:45 pm - 2:30 pm
The Future of Curation Platforms How do you see the ʺcuration spaceʺ maturing in the next few years? How are curation companies likely to monetize their products? How are each of you planning on monetizing yours? Will curation become a more segregated discipline, or do you see greater integration between curation and original content? How are your users surprising you and what does how they use your product tell you about the future? How does it dictate your company's future road map? Join us for a riveting panel comprised of some of the leading influencers in the social curation space as they gaze into their crystal balls and share their predictions on where the industry is heading.
2:30 pm - 3:00 pm
How To Get Hypercuration Results: Brand Case Studies Curation solves the most pressing content marketing problem, which is a lack of both quality (hyper-responsive, standout posts that beat EdgeRank) and quantity (daily or more frequent posts). Brands finding ways to integrate other content in their strategy are reaping the benefits and achieving overall brand voice dominance. This session presents attendees with a proven process for putting hypercuration into practice. How to get traction with curated content, and specific brand case studies demonstrating actual results are all part of the discussion. Get the real lowdown on why curation is a must-have and why your competition has more mojo with their customers using highly relevant content. Glean first-hand insights on what type of call to action work best from a curation standpoint and how to scale with a limited content budget. Learn how to maintain mindshare through consistent content creating and curation. Are you ready to see what works and why with your customers?
3:00 pm - 3:30 pm
PM Break
3:30 pm - 4:15 pm
Artists on the Verge: The Democratization of Artistic Achievement through Social Media With the help of social media, undiscovered filmmakers, musicians, and other artists can build a marketing platform, raise funds, and publish their works long before an agent enters the picture. On the social Web, success is measured in likes, tweets, and page views as well as sales, but does the cream always rise to the top? Our panelists will discuss the future of discovering talent and curating taste online.
4:15 pm - 5:00 pm
The Social Media Mixtape: Curating Music and Other Sounds The Internet has long been a place where unsigned artists could share a screen with rock stars, providing myriad music choices for listeners from limited outlets. Now, as digital sounds move from desktops to mobile devices and back into living rooms and cars, users are once again free to turn on their speakers, plug in their earphones, and listen. This panel explores how the music industry connects with listeners in virtual concert halls, radio stations, and music libraries; and how social media enables both of them to become curators of the social Web.
5:00 pm - 5:30 pm
Cut and Paste: Inspiration for DIY Communities While many people aspire to own beautifully decorated homes, cook gourmet meals, and dabble in filmmaking or writing in their spare time, most people can’t achieve these things on their own anymore than the average Web user can write a line of code. But the right social media tools can help DIY lovers visualize a finished project, share ideas with collaborators, and connect with the brands that can help them make their works in progress a reality.
5:30 pm - 6:30 pm

To submit a speaker for consideration, please email the following materials to

  • Biography and headshot of proposed speaker
  • The event you are submitting the speaker for, and reason why he/she is a good fit
  • Links to any appearances, previous speaking gigs, video, podcasts, or press
  • Appropriate contact information

Speakers should be submitted 90+ days prior to the event.

Please note that, due to the overwhelming number of submissions we receive, only individuals who are selected to speak will receive a reply. Although we truly appreciate all your ideas and proposals, it is simply not feasible for us to respond personally to every submission.

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