Speakers Include
Leslie Bradshaw
Chief Operating Officer, Guide
Leslie Bradshaw is the chief operating officer at Guide, a software company focused on turning online news, social streams, and blogs into video. In her role, she focuses on publisher relations, fundraising, marketing, product strategy, talent development, and back of house management. Prior to launching this new venture, Leslie co-founded and served as the president and chief operating officer of JESS3, a creative interactive agency specializing in data visualization and visual storytelling. Leslie is also a regular contributor at Forbes on the topic of female entrepreneurship and serves as a Fellow for the US Chamber of Commerce’s Forum for Innovation, where she researches and writes on the topics of millennials, innovation, and entrepreneurship.
Danielle Brigida
Senior Manager of Social Strategy and Integration, National Wildlife Federation
Danielle Brigida is the senior manager of social strategy and integration for the National Wildlife Federation. Her work to drive traffic and engagement for NWF has been recognized by Mashable, Change.org, Greenopia, and Katie Paine. She has spoken at South by Southwest, PR News Digital Media Summit, Blog World, and Nonprofit Technology Conference. Additionally, she has been interviewed by The New York Times, USA Today, Fast Company, The Washington Post, The Nonprofit Times, and Mashable.
Ella Chick
Digital Producer, Anderson Cooper 360°
Ella Chick is the digital producer for Anderson Cooper 360° on CNN. She manages the social media strategy across Facebook, Twitter, Google+, Instagram, and Vine. Ella produces and edits the AC360.com blog, creates original videos, and leads cross-platform initiatives.
Patrick Coffee
Copy Director, Social Media for Tenthwave
Patrick is the copy director at Social Media for Tenthwave, a full-service interactive marketing agency. He is also a former editor of/current contributor to the PRNewser blog.
Geoffrey Colon
Vice President, Social@Ogilvy
Geoffrey Colon is vice president of social@Ogilvy at Ogilvy & Mather, where he creates and executes tactical social strategies for business divisions within IBM across Facebook, Twitter, LinkedIn, YouTube, Tumblr, and Google+. Prior to this, he was supervisor of digital communities at 360i, where he ran content strategy for Coca-Cola, Lysol, Kraft, and National Car Rental. He also was a senior account strategist at Bond Strategy and Influence, where he established and operated communities for WWE, The Food Network, Netflix, USA Network, A&E, History, HGTV, and Invisalign. Geoffrey spent four years as head of his own consulting company, Frenzy Multi-Marketing, where clients included Red Bull Energy Drink, Glaceau Smartwater, Diadora Sneakers, KOCH Entertainment, UBL Entertainment, and RCA Records.
Lauren Dugan
Social Strategist
Lauren is a social media strategist dedicated to covering all angles of the emerging phenomenon that is Twitter. She explores how social media is used to communicate, market, advertise, and inform from a variety of industry perspectives: political, non-profit, educational, and mainstream media. She truly believes that social media is changing the world, and she wants to be part of the action. With an eclectic background in English literature, political science and media studies, Lauren comes fully armed to face the diverse and rapidly changing world of social media.
Joshua Green
Senior Strategist, Undercurrent
Joshua Green is a senior strategist at Undercurrent, a consultancy based in NYC, where he works on improving the world by making people and companies smarter about using digital tools to solve problems. Previously an academic, he holds a PhD in Media Studies. He is coauthor of Spreadable Media: Creating Value and Meaning in Network Culture (with Henry Jenkins and Sam Ford, NYU Press 2013) and YouTube: Online Video and Participatory Culture (with Jean Burgess, Polity Press 2009).
Mandy Gresh
Vice President, Big Fuel Communications
Mandy Gresh is vice president of brand channel management at Big Fuel Communications LLC, a full-service marketing and communications company. She leads the team of social media channel and community managers who moderate and produce content for clients including Gatorade, Starwood Hotels & Resorts, Budweiser, T-Mobile, GoSmart Mobile, and Chase United Credit Cards.
Bettina Hein
Founder and CEO, Pixability
Bettina Hein is the founder and CEO of Pixability, a YouTube and online video marketing company that helps brands and agencies build a long-term YouTube audience and online community through effective video curation, channel optimization, video SEO, social media, e-mail, analytics, and performance audits. She's a serial technology entrepreneur, and has built successful companies in the United States and in Europe. Bettina is the co-author of Video Marketing For Dummies, released by Wiley in May 2012, which reached #2 on Amazon’s Web Marketing List.
Monica Morse
Head of Social and SMB Solutions, Google
Monica leads go-to-market activities for social for the small business (SMB) segment, working with Google account reps, channel partners, and agencies to put social to work for small businesses. Monica has a passion and talent for accelerating new businesses including shaping product strategy, building organizational process, and mentoring talent. She’ll share her expertise with using Google Tools for social media.
Lisa Raphael
Social Media Producer, Katie
Lisa Raphael is the social media producer for Katie. In her past work lives, she was the resident Justin Bieber expert at a teen magazine, a digital web and video producer at Lifetime and a producer on the SNY documentary Brooklyn Cyclones: Baseball on the Boardwalk, which won a New York Emmy.
Gretchen VanEsselstyn
Director of curriculum and community, Mediabistro
Gretchen VanEsselstyn is the director of curriculum, community, and education technology for Mediabistro. Prior to this, she spent four years editing Chile Pepper magazine, a spicy food lover's journal. She’s always available for hot sauce recommendations and chili judging. Before following her bliss to culinary school, Gretchen founded and established the distance learning division at Kaplan Educational Centers.
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