TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook GalleyCat UnBeige MediaJobsDaily

‘Anderson Cooper 360′ Posts Lowest Ratings Since 2011

ac360 12-6_304x200A new low for “Anderson Cooper 360″: Friday’s show had 255,000 total viewers and 58,000 A25-54 viewers, its lowest ratings since moving to the 8pmET timeslot in August 2011. By comparison, Fox News’ “The O’Reilly Factor” averaged 2,423,000 total viewers and 447,000 A25-54 viewers, and MSNBC’s “All In with Chris Hayes” averaged 557,000 and 115,000, respectively. (Here’s the full scoreboard.)

Compared to the same day last year, Cooper’s program was down -60% in total viewers and -67% in the demo.

Mediabistro Course

Content Marketing 101

Content Maketing 101Almost 60% of businesses use some form of content marketing. Starting December 8, get hands-on content marketing training in our online boot camp! Through an interactive series of webcasts, content and marketing experts will teach you  the best practices for creating, distributing, and measuring the success of your brand's content. Register now!