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Ann Curry era begins at ‘Today’

On April 5, 1991 a tradition began: Bryant Gumbel asked the “Today” show director to “re-rack” the audio announcing Katherine Couric’s name — as she went by then. It was Couric’s first day as co-anchor of “Today” taking over for Deborah Norville.

And the tradition continued: Katie Couric did it for Matt Lauer; Lauer did it for Meredith Vieira… and this morning Lauer attempted to continue the tradition of replaying the voice over of Ann Curry‘s name. It didn’t go as planned. But the rest of the show, which included a look at Curry’s career (after the jump), and welcomes from around the country, went off without a hitch as the #1 network morning show began a new era.

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“Vine: Create Quick Social Video to Market Your Brand” Webcast

Bring your Twitter efforts and information to life with this popular video app. Find out how in our Vine webcast taking place tomorrow, June 19 from 4-5 pm ET. Gemma Craven (left), EVP, New York group director of Social@Ogilvy, will discuss how her team has created interactive videos for brands to get their message heard. Register today.