TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

August 2014 Ratings: HLN Up Double Digits, #3 in Total Day Demo

hln logo_304x200HLN saw double-digit gains in August while finishing third in the total day demo, ahead of MSNBC.  The network also saw the second biggest total day growth year-over-year, behind only sister network CNN.

The ratings for August 2014:

  • Primetime (Mon-Sun): 361,000 total viewers / 126,000 A25-54
  • Total Day (Mon-Sun): 281,000 total viewers / 111,000 A25-54

Compared to August 2013, HLN is up +16% in total viewers and up +22% in A25-54 demo for total day. In primetime, HLN is up +17% in total viewers and up +13% in the demo. “Nancy Grace” led the way for HLN, drawing 400,000 total viewers and 138,000 demo viewers, up +12% vs. last August. But it was “Forensic Files,” which HLN runs in the late afternoons, late nights and all weekend long, which showed the most growth, up and average of +37%.

More from HLN after the jump…


Primetime Programs Boast Double Digit Gains in Key Demo

HLN Bests MSNBC in Total Day

HLN experienced double-digit growth in total day and prime August 2014 vs. August 2013:

+16% among P2+ (282k v 243k)
+21% among P25-54 (111k v 92k)

+18% among P2+ (365k v 310k)
+12% among P25-54 (127k v 113k)

In total day, HLN posted the 2nd biggest increase in both demos (after CNN) amongst all cable news networks, and boasts the same among P2+ in M-Su prime vs. year ago.

HLN’s prime line-up also posted double and single digit increases in key P25-54 demo vs. prior year:
Jane Velez-Mitchell +28% (101k v 79k)
Nancy Grace +12% (140k v 125k)
Dr. Drew On Call +12% (122k v 109k)
Forensic Files +37% (125k v 91k)

HLN beat MSNBC in total day by +8% in P25-54 (111k v 103k). August marks the 3rd consecutive month HLN has bested MSNBC head-to-head (M-Su 6a-6a).

Mediabistro Course

Create Quick Video for the Web

Create Quick Video for the WebLearn how to shoot, edit, and encode online video! Starting October 4, write video scripts and story outlines, shoot and edit film, and broadcast your work on video-sharing sites like YouTube and Vimeo. Students will get hands-on experience with a Canon HDV camera and Final Cut in this course. Register now!