TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook GalleyCat UnBeige MediaJobsDaily

Broadcast Evening Newscasts Add More than 1.5 Million Viewers in Past Year

Last year, around this time, we wrote about how the three evening newscast had lost more than a million viewers in a year’s time. Well, what a difference a year makes.

With the second quarter of 2011 complete, NBC Nightly News, ABC World News and CBS Evening News have added a combined 1.493 million Total Viewers and 441K A25-54 viewers. The second quarter of 2011 even topped Q2 2009.

#1 NBC Nightly News with Brian Williams added the most viewers with 891K (+12% compared to Q2 2010). ABC World News with Diane Sawyer added 655K viewers (+9%) and the CBS Evening News, anchored the first six weeks by Katie Couric and the last six by Scott Pelley, added 387K (+7%).

Numbers for Q2 2011:

NBC ABC CBS
• Total: 8,511,000 7,645,000 5,597,000
• A25-54: 2,553,000 2,035,000 1,693,000

Numbers for Q2 2010:

NBC ABC CBS
• Total: 7,620,000 6,990,000 5,210,000
• A25-54: 2,260,000 1,980,000 1,600,000

Numbers for Q2 2009

NBC ABC CBS
• Total: 8,060,000 7,260,000 5,550,000
• A25-54: 2,400,000 2,060,000 1,630,000
Mediabistro Course

Content Marketing 101

Content Maketing 101Almost 60% of businesses use some form of content marketing. Starting December 8, get hands-on content marketing training in our online boot camp! Through an interactive series of webcasts, content and marketing experts will teach you  the best practices for creating, distributing, and measuring the success of your brand's content. Register now!