Broadcast Evening Newscasts Add More than 1.5 Million Viewers in Past Year
Last year, around this time, we wrote about how the three evening newscast had lost more than a million viewers in a year’s time. Well, what a difference a year makes.
With the second quarter of 2011 complete, NBC Nightly News, ABC World News and CBS Evening News have added a combined 1.493 million Total Viewers and 441K A25-54 viewers. The second quarter of 2011 even topped Q2 2009.
#1 NBC Nightly News with Brian Williams added the most viewers with 891K (+12% compared to Q2 2010). ABC World News with Diane Sawyer added 655K viewers (+9%) and the CBS Evening News, anchored the first six weeks by Katie Couric and the last six by Scott Pelley, added 387K (+7%).
Numbers for Q2 2011:
| NBC | ABC | CBS | |
|---|---|---|---|
| • Total: | 8,511,000 | 7,645,000 | 5,597,000 |
| • A25-54: | 2,553,000 | 2,035,000 | 1,693,000 |
Numbers for Q2 2010:
| NBC | ABC | CBS | |
|---|---|---|---|
| • Total: | 7,620,000 | 6,990,000 | 5,210,000 |
| • A25-54: | 2,260,000 | 1,980,000 | 1,600,000 |
Numbers for Q2 2009
| NBC | ABC | CBS | |
|---|---|---|---|
| • Total: | 8,060,000 | 7,260,000 | 5,550,000 |
| • A25-54: | 2,400,000 | 2,060,000 | 1,630,000 |
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Nadine Cheung
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