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Evening News Ratings

Evening News Ratings: Week of August 11

EveningNewsNewAnother split week for the evening newscasts: “NBC Nightly News with Brian Williams wins its 257th straight week among total viewers, while ABC’s “World News with Diane Sawyer” wins its 6th of the last 7 weeks among younger viewers.

All three newscasts were up in both measurements from last week, and from last year, as breaking news from the Midwest and the Middle East factored in to increasing viewership.

ABC and NBC were up +11% in viewers vs. the same week last year, while “CBS Evening News with Scott Pelley” was up +8%. In the A25-54 demographic, NBC was up +2%, ABC was up +11% and CBS was up +6%.

Numbers for the week of August 11, 2014:

NBC ABC CBS
• Total Viewers: 7,987,000 7,675,000 6,213,000
• A25-54: 1,906,000 1,978,000 1,465,000
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Evening News Ratings: Week of August 4

EveningNewsNew“NBC Nightly News with Brian Williams” wins another week in total viewers; “ABC World News with Diane Sawyer” wins another week (5 of the last 6) in the A25-54 demo; and “CBS Evening News with Scott Pelley” is the only evening newscast to grow compared to the same week last year.

“Nightly” held a +441,000 viewer lead (+6%) on “World News,” while the ABC show’s lead on NBC in the demo was +77,000 (+5%). As for CBS, their broadcast was up +4% in viewers vs. the same week in 2013 but down -1% in the demo.

“World News” was down -1% in viewers and flat in the demo. David Muir was in for Sawyer all week. “Nightly News” was down -2% in viewers and down -16% in the demo.

Numbers for the week of August 4, 2014:

NBC ABC CBS
• Total Viewers: 7,464,000 7,023,000 5,953,000
• A25-54: 1,687,000 1,764,000 1,382,000

 

Evening News Ratings: Week of July 28 & July Sweeps

EveningNewsNewDiane Sawyer is stepping aside from “World News” this month with another sweeps win under her belt. “World News” has now won back-to-back sweeps, May and July, in the A25-54 demo. It’s the first time that’s happened in 7 years. “World News” also had its most-watched July sweep in 7 years. Only “World News” grew year-over-year in the demo: +5%, and was also up +6% among total viewers.

“NBC Nightly News with Brian Williams” wins July among total viewers, and was up +1% vs. last July. This is the show’s 28th consecutive sweeps month win in total viewers. “Nightly” was down -9% in the demo. “CBS Evening News with Scott Pelley” also saw mixed results in July: up in viewers (+2%) and down in the demo (-5%). In fact, “Nightly News” and “Evening News” delivered the lowest sweep for any sweep period in the A25-54 demo since at least 1991, when electronic records began.

July2014Sweep

 

 

 

 

For the week of July 28, “Nightly News” was on top in total viewers and the A25-54 demo and was the only broadcast up in both measurements: +5% in viewers and up +1% in the demo compared to the same week last year. “World News” was up in viewers (+4%) and flat in the demo while “Evening News” was flat in viewers and up +4% in the demo.

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Evening News Ratings: Week of July 21

EveningNewsNewFor the fourth consecutive week, “ABC World News with Diane Sawyer” delivered a win in the A25-54 demographic, the longest streak for the show in more than six years. “NBC Nightly News with Brian Williams” was on top as usual in total viewers, with a +406,000-viewer lead on ABC’s broadcast.

Compared to the same week last year, NBC was up +3% and ABC and CBS were flat in total viewers. All three broadcasts were down in the A25-54 demographic — NBC was down -7%, ABC was down -4% and “CBS Evening News with Scott Pelley” was down -4%.

Numbers for the week of July 21, 2014:

NBC ABC CBS
• Total Viewers: 7,758,000 7,352,000 5,982,000
• A25-54: 1,745,000 1,846,000 1,441,000

 

Evening News Ratings: Week of July 14

EveningNewsNewWith two international crises happening in Gaza and Ukraine, ABC “World News with Diane Sawyer” widened its A25-54 demo lead with a +123,000-viewer victory over “NBC Nightly News with Brian Williams” (David Muir was in for Sawyer all week).

The demo win marks three weeks in a row for ABC, its longest winning streak since March, 2008. Williams led Sawyer’s broadcast by 327,000 among total viewers extending its No. 1 streak to 253 weeks.

Compared to the same week last year “World News” is the only broadcast to grow in the younger demo, up +5%. “Nightly” was down -6% while “CBS Evening News with Scott Pelley” was down -5%. For total viewers year-over-year, ABC was up +6%, CBS was up +2%, and NBC was flat.

Numbers for the week of July 14, 2014:

NBC ABC CBS
• Total Viewers: 7,767,000 7,440,000 6,176,000
• A25-54: 1,794,000 1,917,000 1,477,000

 

Evening News Ratings: Week of July 7

EveningNewsNewFor the second week in a row, “ABC World News with Diane Sawyer” takes the A25-54 demo with an +85,000 viewer lead on “NBC Nightly News with Brian Williams.” Williams held a more than half a million lead on Sawyer’s broadcast among total viewers, extending its No. 1 streak to 252 weeks.

Compared to the same week last year “World News” is the only broadcast to grow in the younger demo, up a slight +1%. “Nightly” was down -8% while “CBS Evening News with Scott Pelley” was down -6%. “Nightly News” came in third on Friday in the A25-54 demo. The last time the broadcast came in third in that demo, on any day during the week, was nearly seven years ago.

All three broadcasts were up slightly among total viewers year-over-year: ABC was up +3%, NBC and CBS were both up +1%.

Numbers for the week of July 7, 2014:

NBC ABC CBS
• Total Viewers: 7,750,000 7,237,000 6,083,000
• A25-54: 1,757,000 1,842,000 1,467,000

Evening News Ratings: Week of June 30

EveningNewsNew“World News with Diane Sawyer,” which saw David Muir sitting in Monday through Thursday, was the only newscast to show year-over-year growth in both total viewers and the A25-54 demo compared to the same week last year: up +4% in viewers and up +7% in the demo.

The ABC broadcast also won the week in younger viewers with a +157,000 (+9%) viewer lead over “Nightly News with Brian Williams.” For the 251st week in a row, “Nightly” won among total viewers, but by its smallest gap in 21 months. Just 68,000 viewers separated “Nightly News” and “World News.” The NBC broadcast was down -2% in viewers and down -14% in the demo. The “CBS Evening News with Scott Pelley,” which this week sees a new executive producer in former NBC News president Steve Capus, was flat in viewers and down -9% in the demo year-over-year.

All three evening newscasts are based on a 4-day average (Mon-Thurs) due to the July 4th holiday.

Numbers for the week of June 30, 2014:

NBC ABC CBS
• Total Viewers: 7,506,000 7,438,000 5,746,000
• A25-54: 1,726,000 1,883,000 1,316,000

Evening News Ratings: Week of June 23

EveningNewsNewAs ABC “World News” and NBC “Nightly News” each claim a victory for the second quarter of 2014 among younger viewers, the NBC broadcast takes the week of June 23 in both Total and A25-54 Viewers.

“Nightly News with Brian Williams” was up +6% in viewers and up +3% in the demo compared to the same week last year. “World News with Diane Sawyer” saw the most growth vs. the same week last year, up +10% in viewers and up +6% in the demo. The “CBS Evening News with Scott Pelley” was down in both measurements: down -4% in viewers and down -11% in the demo.

Numbers for the week of June 23, 2014:

NBC ABC CBS
• Total Viewers: 7,944,000 7,340,000 5,851,000
• A25-54: 1,911,000 1,861,000 1,353,000

ABC and NBC Each Claim Ratings Wins

SawyerWilliams

If you believe ABC, “World News with Diane Sawyer” just won the second quarter of 2014 in the coveted A25-54 demo by a slim 16,000 viewers, or .8%.

If you believe NBC, “Nightly News with Brian Williams” was the winner, by an even slimmer 9,000 viewers, or .5%

Why the difference?

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The ‘Subliminal Message’ Behind David Muir’s Ascent to ‘World News’ Anchor

david muirCome September, three white men will anchor the three network evening newscasts. Is it 2005 — or 1975 — all over again? Some think so.

“The evening news anchors are the face of the network,” says Karen Turner, an associate professor of journalism at Temple University in Philadelphia, whose research focuses on race in the news. “In this growing multicultural nation, it’s unconscionable that as of September three white men will lead their respective networks.”

Brian Williams, 55, has been anchor of “NBC Nighty News” since 2004, he took over for Tom Brokaw who had been anchor since 1982, and John Chancellor before that. Scott Pelley, who turns 57 next month, has been at the helm of “CBS Evening News” since May, 2011. That broadcast was anchored by Katie Couric for the previous 5 years, and by Bob Schieffer, Dan Rather (briefly paired with Connie Chung) and Walter Cronkite in earlier years.

Muir, 40, takes over for Diane Sawyer who has been anchor since 2009. Sawyer came in following the retirement of Charles Gibson who, in 2006, succeeded the anchor team of Bob Woodruff and Elizabeth Vargas. The Woodfuff-Vargas pairing lasted only a few weeks following the serious injuries sustained by Woodruff in an attack in Iraq.

“Certainly Pelley, Williams and now Muir are accomplished journalists,” Turner adds. “However, the subliminal message this sends is these — white males — are the legitimate faces that should represent America.”

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