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Evening News Ratings

Evening News Ratings: Week of July 14

EveningNewsNewWith two international crises happening in Gaza and Ukraine, ABC “World News with Diane Sawyer” widened its A25-54 demo lead with a +123,000-viewer victory over “NBC Nightly News with Brian Williams” (David Muir was in for Sawyer all week).

The demo win marks three weeks in a row for ABC, its longest winning streak since March, 2008. Williams led Sawyer’s broadcast by 327,000 among total viewers extending its No. 1 streak to 253 weeks.

Compared to the same week last year “World News” is the only broadcast to grow in the younger demo, up +5%. “Nightly” was down -6% while “CBS Evening News with Scott Pelley” was down -5%. For total viewers year-over-year, ABC was up +6%, CBS was up +2%, and NBC was flat.

Numbers for the week of July 14, 2014:

NBC ABC CBS
• Total Viewers: 7,767,000 7,440,000 6,176,000
• A25-54: 1,794,000 1,917,000 1,477,000

 

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Evening News Ratings: Week of July 7

EveningNewsNewFor the second week in a row, “ABC World News with Diane Sawyer” takes the A25-54 demo with an +85,000 viewer lead on “NBC Nightly News with Brian Williams.” Williams held a more than half a million lead on Sawyer’s broadcast among total viewers, extending its No. 1 streak to 252 weeks.

Compared to the same week last year “World News” is the only broadcast to grow in the younger demo, up a slight +1%. “Nightly” was down -8% while “CBS Evening News with Scott Pelley” was down -6%. “Nightly News” came in third on Friday in the A25-54 demo. The last time the broadcast came in third in that demo, on any day during the week, was nearly seven years ago.

All three broadcasts were up slightly among total viewers year-over-year: ABC was up +3%, NBC and CBS were both up +1%.

Numbers for the week of July 7, 2014:

NBC ABC CBS
• Total Viewers: 7,750,000 7,237,000 6,083,000
• A25-54: 1,757,000 1,842,000 1,467,000

Evening News Ratings: Week of June 30

EveningNewsNew“World News with Diane Sawyer,” which saw David Muir sitting in Monday through Thursday, was the only newscast to show year-over-year growth in both total viewers and the A25-54 demo compared to the same week last year: up +4% in viewers and up +7% in the demo.

The ABC broadcast also won the week in younger viewers with a +157,000 (+9%) viewer lead over “Nightly News with Brian Williams.” For the 251st week in a row, “Nightly” won among total viewers, but by its smallest gap in 21 months. Just 68,000 viewers separated “Nightly News” and “World News.” The NBC broadcast was down -2% in viewers and down -14% in the demo. The “CBS Evening News with Scott Pelley,” which this week sees a new executive producer in former NBC News president Steve Capus, was flat in viewers and down -9% in the demo year-over-year.

All three evening newscasts are based on a 4-day average (Mon-Thurs) due to the July 4th holiday.

Numbers for the week of June 30, 2014:

NBC ABC CBS
• Total Viewers: 7,506,000 7,438,000 5,746,000
• A25-54: 1,726,000 1,883,000 1,316,000

Evening News Ratings: Week of June 23

EveningNewsNewAs ABC “World News” and NBC “Nightly News” each claim a victory for the second quarter of 2014 among younger viewers, the NBC broadcast takes the week of June 23 in both Total and A25-54 Viewers.

“Nightly News with Brian Williams” was up +6% in viewers and up +3% in the demo compared to the same week last year. “World News with Diane Sawyer” saw the most growth vs. the same week last year, up +10% in viewers and up +6% in the demo. The “CBS Evening News with Scott Pelley” was down in both measurements: down -4% in viewers and down -11% in the demo.

Numbers for the week of June 23, 2014:

NBC ABC CBS
• Total Viewers: 7,944,000 7,340,000 5,851,000
• A25-54: 1,911,000 1,861,000 1,353,000

ABC and NBC Each Claim Ratings Wins

SawyerWilliams

If you believe ABC, “World News with Diane Sawyer” just won the second quarter of 2014 in the coveted A25-54 demo by a slim 16,000 viewers, or .8%.

If you believe NBC, “Nightly News with Brian Williams” was the winner, by an even slimmer 9,000 viewers, or .5%

Why the difference?

Read more

The ‘Subliminal Message’ Behind David Muir’s Ascent to ‘World News’ Anchor

david muirCome September, three white men will anchor the three network evening newscasts. Is it 2005 — or 1975 — all over again? Some think so.

“The evening news anchors are the face of the network,” says Karen Turner, an associate professor of journalism at Temple University in Philadelphia, whose research focuses on race in the news. “In this growing multicultural nation, it’s unconscionable that as of September three white men will lead their respective networks.”

Brian Williams, 55, has been anchor of “NBC Nighty News” since 2004, he took over for Tom Brokaw who had been anchor since 1982, and John Chancellor before that. Scott Pelley, who turns 57 next month, has been at the helm of “CBS Evening News” since May, 2011. That broadcast was anchored by Katie Couric for the previous 5 years, and by Bob Schieffer, Dan Rather (briefly paired with Connie Chung) and Walter Cronkite in earlier years.

Muir, 40, takes over for Diane Sawyer who has been anchor since 2009. Sawyer came in following the retirement of Charles Gibson who, in 2006, succeeded the anchor team of Bob Woodruff and Elizabeth Vargas. The Woodfuff-Vargas pairing lasted only a few weeks following the serious injuries sustained by Woodruff in an attack in Iraq.

“Certainly Pelley, Williams and now Muir are accomplished journalists,” Turner adds. “However, the subliminal message this sends is these — white males — are the legitimate faces that should represent America.”

Evening News Ratings: Week of June 16

EveningNewsNew“NBC Nightly News with Brian Wiliams” wins the week of June 16 in both total viewers and the A25-54 demo. “Nightly News” was up +6% in viewers vs. the same week last year and is posting its biggest season-to-date audience (9.133 million) since the 2005-06 season. The NBC newscast was down -4% in the demo year-over-year.

ABC’s “World News with Diane Sawyer” was up +1% in viewers and up +4% in the demo and has narrowed its season margin with “Nightly News” in the demo nearly in half (-48% – 166,000 vs. 318,000) compared to its season margin from the same point last year.

The “CBS Evening News with Scott Pelley” showed the most growth of all three broadcasts, in both viewers and the demo: up +7% in viewers and up +9% in the demo compared to the same week last year.

Numbers for the week of June 16, 2014:

NBC ABC CBS
• Total Viewers: 7,992,000 6,979,000 6,044,000
• A25-54: 1,827,000 1,793,000 1,453,000

Evening News Ratings: Week of June 9

EveningNewsNew“NBC Nightly News with Brian Williams” wins the week of June 9 in both total viewers and the A25-54 demo, with its best younger viewer delivery since late April.

ABC’s “World News with Diane Sawyer” showed the most viewership growth compared to the same week last year (+7%), and was the only broadcast to grow in the younger demo (+11%).

“Nightly News” was up +4% in viewers and down -11% in the demo, while “CBS Evening News with Scott Pelley” was also up +4% in viewers and down -7% in the demo.

NBC’s average is based on three days (Mon.-Wed.) because of sports coverage. ABC’s average is based on three days (Mon., Wed. and Fri.) because of the NBC finals. CBS is based on five days.

Numbers for the week of June 9, 2014:

NBC ABC CBS
• Total Viewers: 8,440,000 7,265,000 6,048,000
• A25-54: 2,005,000 1,902,000 1,371,000

Evening News Ratings: Week of June 2

EveningNewsNew“NBC Nightly News with Brian Williams” wins the week in total viewers while ABC’s “World News with Diane Sawyer wins again in the demo. It was the sixth time in the last nine weeks that ABC’s broadcast has won among younger viewers.

Sawyer also showed the most growth of the three evening newscasts in both viewers and the A25-54 demo. Compared to the same week last year “World News” was up +7% in viewers and up +13% in the demo. “Nightly” is up +2% in viewers but down -4% in the demo. The “CBS Evening News with Scott Pelley” was up +4% in viewers but down -8% in the demo.

NBC is based on a 4-day average, with Wednesday excluded because of the NHL playoffs. ABC is also based on 4 days, with Thursday excluded due to the NBA playoffs.

Numbers for the week of June 2, 2014:

NBC ABC CBS
• Total Viewers: 7,705,000 7,471,000 5,937,000
• A25-54: 1,857,000 1,936,000 1,387,000

Evening News Ratings: Week of May 26

EveningNewsNew“NBC Nightly News Brian Williams” is back on top in the A25-54 demo after losing the month of May to ABC’s “World News with Diane Sawyer.” “Nightly” had its biggest advantage over “World News” in the demo since the week of March 31.

But for the week, “World News” was the only broadcast to grow that younger audience, up +5%, while “Nightly” was flat and “CBS Evening News with Scott Pelley” was down -3% compared to the same week last year.

In total viewers, Williams’ broadcast was #1 and was up +5% vs. last year. Sawyer’s broadcast grew +3% while Pelley’s “Evening News” was down -3%.

Due to the Memorial Day holiday, all the broadcast averages are based on four days, Tuesday-Friday.

Numbers for the week of May 26, 2014:

NBC ABC CBS
• Total Viewers: 8,107,000 7,299,000 6,010,000
• A25-54: 2,004,000 1,903,000 1,513,000

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