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Ratings

Q1 2011 Ratings: International News Propels CNN to Second in the Key Demo

News from the Middle East, North Africa and Japan helped boost CNN in Q1, placing the network ahead of MSNBC in the key adults 25-54 demo in primetime, and in both the demo and total viewers in total day.

  • Total day (Mon-Sun): 547K Total / 189K A25-54
  • Prime (Mon-Sun): 795K Total / 269K A25-54

Year-to-year, CNN was up in both total viewers and the demo in primetime and total day for Q1. The channel’s new 9 PM program “Piers Morgan Tonight” saw the most growth of any program on cable news, up +52% in the demo compared to Q1 2010, when “Larry King Live” held the slot.

CNN also had a very strong March, with 10 PM’s “AC360″ topping Fox News Channel’s “On the Record” in the key demo for the first time since 2009. CNN also topped MSNBC in prime during March for the first time since Jan. 2010.

CNN’s release for March is after the jump. Update: So is the network’s Q1 release

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Q1 2011 Ratings: Breaking News Leads to Declines at HLN

A plethora of international news may have helped HLN’s older sibling CNN in the ratings, but it did not boost the younger network’s lineup of more lifestyle, entertainment and crime-centric programming.

HLN was down in both total viewers and the demo in primetime and total day for Q1 2011, when compared to the same quarter last year.

Here are HLN’s Q1 ’11 averages:

  • Total day (Mon-Sun): 244K Total / 101K A25-54
  • Prime (Mon-Sun): 361K Total / 115K A25-54

The biggest bright spot for HLN was “Morning Express with Robin Meade,” which has topped MSNBC’s “Morning Joe” in the key adults 25-54 demo for eight consecutive quarters.

HLN’s primetime lineup of Nancy Grace and Joy Behar were both down from 2009, though they will soon be joined by Dr. Drew Pinsky, who starts his daily HLN program at 9 PM starting April 4.

The Scoreboard: Sunday, March 27

25-54 demographic (Live +SD)

  • Total day: FNC: 251 | MSNBC: 189 | CNN: 215 | HLN: 131
  • Primetime: FNC: 258 | MSNBC: 316 | CNN: 311 | HLN: 86

5p: 6p: 7p: 8p: 9p: 10p: 11p: 12a:
Fox News NewsHQ: FNSunday: Report: Huckabee: Stossel: Greta: Huckabee: Stossel:
183 199 365 245 386 144 157 229
MSNBC MTP: Caught: Sheen: Caught: Caught: Predator: Predator: Predator:
58 147 247 264 350 334 388 420
CNN Newsroom: Newsroom: Newsroom: O’Brien: Newsroom: Newsroom: O’Brien: Newsroom:
201 248 311 460 252 221 332 284
HLN HLNNews: Prime: Issues: Grace: Missing: Behar: Showbiz: Grace:
116 93 73 86 79 92 186 137

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The Scoreboard: Saturday, March 26

25-54 demographic (Live +SD)

  • Total day: FNC: 204 | MSNBC: 190 | CNN: 194 | HLN: 110
  • Primetime: FNC: 114 | MSNBC: 306 | CNN: 190 | HLN: 142

5p: 6p: 7p: 8p: 9p: 10p: 11p: 12a:
Fox News NewsHQ: NewsHQ: Report: Huckabee: Pirro: Geraldo: JER/Watch: Pirro:
165 191 219 120 80 143 133 140
MSNBC Mystery: Lockup: Lockup: Lockup: Lockup: Lockup: Lockup: Lockup:
126 199 278 275 241 402 357 272
CNN Newsroom: Blitzer: Newsroom: Stalker: Morgan: Newsroom: Stalker: Morgan:
187 158 126 196 155 218 170 209
HLN News: Prime: Mysteries: Mysteries: Mysteries: Mysteries: Mysteries: Mysteries:
55 38 65 146 146 134 130 137

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The Scoreboard: Friday, March 25

25-54 demographic (Live +SD)

  • Total day: FNC: 344 | MSNBC: 135 | CNN: 195 | HLN: 86
  • Primetime: FNC: 453 | MSNBC: 245 | CNN: 231 | HLN: 71

5p: 6p: 7p: 8p: 9p: 10p: 11p: 12a:
FNC Beck: Baier: Shep: O’Reilly: Hannity: Stossel: O’Reilly: Japan:
530 438 358 578 388 392 382 273
MSNBC Matthews: Live: Matthews: O’Donnell: Maddow: Japan: Lockup: Lockup:
120 114 168 220 362 154 213 285
CNN Blitzer: Blitzer: KingUSA: IntheArena: Morgan: Cooper: Cooper: Morgan:
217 222 203 256 220 216 189 165
HLN Showbiz: Prime: Issues: Grace: Missing: Behar: Showbiz: Grace:
69 89 100 129 45 50 35 47

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The Scoreboard: Thursday, March 24

25-54 demographic (Live +SD)

  • Total day: FNC: 348 | MSNBC: 115 | CNN: 207 | HLN: 86
  • Primetime: FNC: 512 | MSNBC: 223 | CNN: 244 | HLN: 118

5p: 6p: 7p: 8p: 9p: 10p: 11p: 12a:
FNC Beck: Baier: Shep: O’Reilly: Hannity: Greta: O’Reilly: Hannity:
592 411 473 639 520 377 362 300
MSNBC Matthews: Live: Matthews: O’Donnell: Maddow: EdShow: O’Donnell: Maddow:
151 130 161 205 244 220 103 81
CNN Blitzer: Blitzer: KingUSA: IntheArena: Morgan: Cooper: Cooper: Morgan:
237 232 230 158 234 340 326 206
HLN Showbiz: Prime: Issues: Grace: Missing: Behar: Showbiz: Grace:
45 59 99 145 92 121 99 99

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The Scoreboard: Wednesday, March 23

25-54 demographic (Live +SD)

  • Total day: FNC: 406 | MSNBC: 124 | CNN: 259 | HLN: 111
  • Primetime: FNC: 611 | MSNBC: 242 | CNN: 301 | HLN: 103

5p: 6p: 7p: 8p: 9p: 10p: 11p: 12a:
FNC Beck: Baier: Shep: O’Reilly: Hannity: Greta: O’Reilly: Hannity:
558 508 549 837 534 462 491 345
MSNBC Matthews: Live: Matthews: O’Donnell: Maddow: EdShow: O’Donnell: Maddow:
132 110 137 178 313 235 177 168
CNN Blitzer: Blitzer: KingUSA: IntheArena: Morgan: Cooper: Cooper: Morgan:
298 261 265 194 324 384 382 284
HLN Showbiz: Prime: Issues: Grace: Missing: Behar: Showbiz: Grace:
96 87 96 128 59 133 117 104

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The Scoreboard: Tuesday, March 22

25-54 demographic (Live +SD)

  • Total day: FNC: 408 | MSNBC: 134 | CNN: 272 | HLN: 106
  • Primetime: FNC: 622 | MSNBC: 286 | CNN: 409 | HLN: 158

5p: 6p: 7p: 8p: 9p: 10p: 11p: 12a:
FNC Beck: Baier: Shep: O’Reilly: Hannity: Greta: O’Reilly: Hannity:
656 471 482 771 657 435 481 337
MSNBC Matthews: Live: Matthews: O’Donnell: Maddow: EdShow: O’Donnell: Maddow:
136 132 211 265 344 248 144 126
CNN Blitzer: Blitzer: KingUSA: IntheArena: Morgan: Cooper: Cooper: Morgan:
278 292 321 330 368 530 411 367
HLN Showbiz: Prime: Issues: Grace: Missing: Behar: Showbiz: Grace:
85 115 193 231 114 144 113 99

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Cable Network Ranker: CNN Stays In Top 10, Bill O’Reilly Only News Show In Top 40

With lots of breaking news out of Japan and Libya, CNN and Fox News Channel continued to see ratings boosts last week. For the fourth straight week FNC was the number two channel in all of cable in primetime behind only USA network, averaging 2.114M total viewers. In total day the network placed fifth overall, with 1.270M viewers.

CNN placed in the top 10 for the second straight week, placing ninth in primetime with 1.453M total viewers and eighth in total day with 987,000 viewers.

The Turner networks dominated the ranker, with three of the top 10 networks in primetime and five of the top 10 in total day, including CNN.

MSNBC placed 27th in primetime with 808,000 total viewers and 28th in total day with 484,000 viewers.

FNC’s “The O’Reilly Factor” was the only cable news program to crack the top 40, and it did so twice, placing 21st and 35th.

The number one cable program was the investigate journalism series “Jersey Shore.” The MTV show uses the cinema verite approach to examine the social lives of ape-like creatures, as they engage in rowdy behavior on a beach somewhere in the Garden State.

The full network and program rankers are after the jump.

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The Scoreboard: Monday, March 21

25-54 demographic (Live +SD)

  • Total day: FNC: 402 | MSNBC: 146 | CNN: 306 | HLN: 95
  • Primetime: FNC:685 | MSNBC: 271 | CNN: 379 | HLN: 127

5p: 6p: 7p: 8p: 9p: 10p: 11p: 12a:
FNC Beck: Baier: Shep: O’Reilly: Hannity: Greta: O’Reilly: Hannity:
489 475 538 811 743 498 454 345
MSNBC Matthews: Live: Matthews: O’Donnell: Maddow: EdShow: O’Donnell: Maddow:
136 139 212 210 315 287 203 181
CNN Blitzer: Blitzer: KingUSA: IntheArena: Morgan: Cooper: Cooper: Morgan:
307 345 323 265 326 545 423 282
HLN Showbiz: Prime: Issues: Grace: Missing: Behar: Showbiz: Grace:
33 69 91 154 109 126 96 54

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