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Ratings

The Scoreboard: Wednesday, December 29

25-54 demographic (Live +SD)

  • Total day: FNC: 280 | MSNBC: 143 | CNN: 118 | HLN: 106
  • Primetime: FNC: 434 | MSNBC: 187 | CNN: 89 | HLN: 127

5p: 6p: 7p: 8p: 9p: 10p: 11p: 12a:
FNC Beck: Baier: Shep: O’Reilly: Hannity: Greta: O’Reilly: Hannity:
227 321 331 539 418 346 295 276
MSNBC Matthews: EdShow: Matthews: Olbermann: Maddow: Lockup: Lockup: Lockup:
134 145 214 210 216 137 212 245
CNN Blitzer: Blitzer: KingUSA: ParkerSpitzer: King: Cooper: Cooper: King:
146 146 125 88 72 107 86 69
HLN Showbiz: Prime: Issues: Grace: Behar: Grace: Showbiz: Behar:
57 45 90 163 124 96 82 97

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The Scoreboard: Tuesday, December 28

25-54 demographic (Live +SD)

  • Total day: FNC: 228 | MSNBC: 129 | CNN: 93 | HLN: 101
  • Primetime: FNC: 265 | MSNBC: 137 | CNN: 64 | HLN: 101

5p: 6p: 7p: 8p: 9p: 10p: 11p: 12a:
FNC Beck: Baier: Shep: O’Reilly: Hannity: Greta: O’Reilly: Hannity:
400 355 335 365 263 168 196 182
MSNBC Matthews: EdShow: Matthews: Olbermann: Maddow: Investig.: Investig.: Investig.:
161 147 135 128 99 184 230 247
CNN Blitzer: Blitzer: KingUSA: ParkerSpitzer: King: Cooper: Cooper: King:
112 91 83 73 54 61 63 49
HLN Showbiz: Prime: Issues: Grace: Behar: Grace: Showbiz: Behar:
63 87 111 148 77 87 81 89

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MSNBC 2010: Beating CNN for the First Time in Primetime Total Viewers

MSNBC topped CNN in Primetime Total Viewers in 2010 for the first time ever – pushing CNN to #3 in cable news. And for the second year in a row MSNBC has topped CNN in the advertiser-friendly A25-54 viewers in primetime.

  • Primetime: 764,000 total viewers/250,000 A25-54
  • Total Day: 399,000 total viewers/ 141,000 A25-54

“Countdown with Keith Olbermann” was MSNBC’s top performing show for 2010, coming in at #11 overall in A25-54 viewers and #13 in Total Viewers for the year — but down -25% in the demo and down -11% in Total Viewers compared to 2009. ”The Rachel Maddow Show” was 14th overall in A25-54 viewers and 15th overall in Total Viewers, and also down -14% in the younger demo compared to 2009.

MSNBC’s newest show, “The Last Word with Lawrence O’Donnell” came ahead of “Maddow” overall in younger viewers, in 13th. The show was the 16th most-watched show overall in Total Viewers. The network’s 6PM show, “The Ed Show,” was #2 in the hour and gave MSNBC its best 6pm performance ever for the 14-year-old network. MSNBC’s “Morning Joe” also gave MSNBC its best 6am-9am delivery but came in #3 in Total Viewers against the competition, and #4 in the A25-54 demo.

  • Other MSNBC highlights in the press release after the jump…

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HLN 2010: ‘Morning Express,’ ‘Joy Behar’ Only Bright Spots

Much like its older sibling CNN, HLN had a rough 2010, with both total viewer and demo ratings down in primetime and total day.

Unlike CNN, however, HLN still had a few bright spots in its lineup in the form of “Morning Express” and Joy Behar.

  • Primetime: 444,000 total viewers/ 143,000 A25-54
  • Total Day: 276,000 total viewers/ 120,000 A25-54

Overall in primetime, HLN was down -21% in total viewers, and down -33% in the demo. In total day, it was down -10% in total viewers and down -14% in the demo.

The biggest highlight was “Morning Express with Robin Meade,” which topped MSNBC’s “Morning Joe” in the demo for the first time, and delivered the network’s best year ever in its time period.

HLN’s top program remains Nancy Grace, though it was down in both the demo and total viewers. The program placed 18th overall in the demo, averaging 243,000 demo, and 17th in total viewers with 685,000.

HLN’s 9 PM program “The Joy Behar Show” was able to increase its audience, growing +7% in total viewers, though it was down slightly in the demo. It was the only 9 PM program in cable news to see growth at that hour.

  • More in the HLN press release after the  jump…

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CNN 2010: Veteran Network has Worst Primetime Performance Since at Least the Mid-90′s

2010 was not a good year for CNN. The network had its worst primetime performance in both total viewers and adults 25-54 since at least 1996, and tied (with 1999) for its lowest performance ever in adults 25-54 in total day. In primetime, the network was down an alarming 34% in both total viewers and the demo compared to 2009.

  • Primetime: 591,000 total viewers/ 173,000 A25-54
  • Total Day: 433,000 total viewers/ 133,000 A25-54

CNN’s highest rated program was “Larry King Live,” which placed 18th overall among cable news programs, averaging 672,000 total viewers and 176,000 A25-54. As has been previously reported, 2010 was King’s worst year on record for the network, though his star-studded send-off won its time period earlier this month.

The network’s number two show was “AC360,” placing 19th overall among cable news programs. “AC360″ averaged 664,000 total viewers and 206,000 A25-54. That would be the program’s lowest year ever in the demo, and second-lowest ever in total viewers.

“American Morning,” which will be getting a facelift in the new year with John Roberts returning to Atlanta, had its worst year ever in both total viewers and the demo.

8 PM’s “Parker Spitzer” has so far failed to curb the ratings declines in that time period. In January, Piers Morgan will step in to take over 9 PM, the slot previously held by Larry King.

  • More details in CNN’s press release, sent Dec. 15, after the jump…

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The Scoreboard: Monday, December 27

25-54 demographic (Live +SD)

  • Total day: FNC: 266 | MSNBC: 116 | CNN: 130 | HLN: 123
  • Primetime: FNC: 354 | MSNBC: 147 | CNN: 126 | HLN: 145

5p: 6p: 7p: 8p: 9p: 10p: 11p: 12a:
FNC Beck: Baier: Shep: O’Reilly: Hannity: Greta: O’Reilly: Hannity:
399 421 323 536 341 181 165 190
MSNBC Matthews: EdShow: Matthews: Olbermann: Maddow: Investig.: Investig.: Investig.:
93 98 125 198 128 114 193 266
CNN Blitzer: Blitzer: KingUSA: ParkerSpitzer: King: Cooper: Cooper: King:
191 136 113 145 111 121 119 95
HLN Showbiz: Prime: Issues: Grace: Behar: Grace: Showbiz: Behar:
92 148 158 230 117 98 74 95

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The Top Cable News Programs of 2010

Fox News once again dominated in 2010 taking the Top 10 spots in the A25-54 demo and the Top 12 spots among Total Viewers (also known as P2+). “The O’Reilly Factor” continues as the most-watched show, with “Hannity” coming in second and “Glenn Beck” third among all weekday cable news shows. MSNBC’s top performing show for 2010 was “Countdown with Keith Olbermann” coming in at #11 in A25-54 viewers and #13 in Total Viewers. CNN’s highest rated show among younger viewers was “Anderson Cooper 360,” coming in 20th. In Total Viewers, “Larry King Live”, which took its final bow earlier this month, was CNN’s highest rated show coming in 18th.

Top Cable News Shows of 2010 (A25-54)

After the jump, the top cable news shows among Total Viewers…

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The Scoreboard: Sunday, December 26

25-54 demographic (Live +SD)

  • Total day: FNC: 160 | MSNBC: 183 | CNN: 80 | HLN: 77
  • Primetime: FNC: 220 | MSNBC: 210 | CNN: 89 | HLN: 75

5p: 6p: 7p: 8p: 9p: 10p: 11p: 12a:
Fox News NewsHQ: NewsHQ: FoxReport: Stossel: FNSun: Geraldo: Campaign: FNSun:
163 104 132 265 217 179 175 117
MSNBC CaughtCam: CaughtCam: CaughtCam: MSNBCDoc: LockUp: LockUp: Predator: Predator:
124 116 193 90 231 308 398 362
CNN Newsroom: Newsroom: Newsroom: Fareed: King: Newsroom: Fareed: King:
90 69 64 61 89 117 67 50
HLN HLNNews: Prime: Issues: Grace: Behar: Grace: Showbiz: Behar:
28 37 85 123 57 46 70 49

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The Scoreboard: Saturday, December 25

25-54 demographic (Live +SD)

  • Total day: FNC: 154 | MSNBC: 276 | CNN: 107 | HLN: 80
  • Primetime: FNC: 121 | MSNBC: 387 | CNN: 71 | HLN: 66

5p: 6p: 7p: 8p: 9p: 10p: 11p: 12a:
Fox News Beck: NewsHQ: FoxReport: O’Reilly: O’Reilly: O’Reilly: O’Reilly: O’Reilly:
118 133 107 163 112 87 109 102
MSNBC Lockup: Lockup: Lockup: Lockup: Lockup: Lockup: Lockup: Lockup:
227 291 329 349 400 412 518 483
CNN Newsroom: Heroes: (cont.): Presents: King: Heroes: (cont.): King:
66 41 74 59 82 74
HLN HLNNews: Prime: Issues: Grace: Behar: Grace: Showbiz: Behar:
68 60 73 86 58 55 65 52

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The Scoreboard: Friday, December 24

25-54 demographic (Live +SD)

  • Total day: FNC: 196 | MSNBC: 151 | CNN: 105 | HLN: 75
  • Primetime: FNC: 165 | MSNBC: 228 | CNN: 108  | HLN: 67

5p: 6p: 7p: 8p: 9p: 10p: 11p: 12a:
FNC Beck: Baier: Shep: F&FXmas: cont.: Smith: F&FXmas: cont.:
135 162 173 204 137 89
MSNBC Lockup: Lockup: Lockup: Lockup: Lockup: Lockup: Lockup: Lockup:
192 178 183 164 199 322 377 351
CNN SR2010: Gupta: Stars/Giving: SR2010: King: Presents: cont.: King:
184 133 87 120 107 116 38
HLN Showbiz: Prime: Issues: Grace: Behar: Grace: Showbiz: Behar:
47 75 72 88 52 61 48 36

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