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Ratings

The Scoreboard: Monday, February 28

25-54 demographic (Live +SD)

  • Total day: FNC: 395 | MSNBC: 151| CNN: 202 | HLN: 104
  • Primetime: FNC: 736 | MSNBC: 319 | CNN: 372 | HLN: 105

5p: 6p: 7p: 8p: 9p: 10p: 11p: 12a:
FNC Beck: Baier: Shep: O’Reilly: Hannity: Greta: O’Reilly: Hannity:
577 469 645 909 751 538 403 267
MSNBC Matthews: Live: Matthews: O’Donnell: Maddow: EdShow: O’Donnell: Maddow:
168 182 200 282 383 291 182 185
CNN Blitzer: Blitzer: KingUSA: IntheArena: Morgan: Cooper: Cooper: Morgan:
205 165 157 124 561 430 207 354
HLN Showbiz: Prime: Issues: Grace: Missing: Behar: Showbiz: Grace:
68 57 106 141 68 114 123 109

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February 2011 Ratings: FNC Dominates, and Not Just with Opinion Shows

February marked Fox News Channel’s 110th month as the most-watched news channel.

  • Primetime (Mon-Sun): 1.917M Total Viewers / 461K A25-54
  • Total Day (Mon-Sun): 1.114M Total Viewers / 285K A25-54

With major news out of north Africa and the Middle East in February, FNC’s news programs benefited.

“Special Report with Bret Baier” was the #2 cable news show in total viewers, and #5 with younger viewers while “FOX Report with Shepard Smith” was #5 in total viewers and #3 with younger viewers. “The O’Reilly Factor” remains #1 in both categories.

In Primetime (8-11pm Mon-Fri), Fox News topped MSNBC, CNN and HLN combined in total viewers. In Total Day, the network beat CNN and MSNBC combined in total viewers. The network, however, is down year-over year: -12% in total viewers and down -14% in A25-54 viewers in primetime (Mon-Fri); and down
-14% in total viewers and -17% in younger viewers in total day (Mon-Sun).

  • How Fox News stacked up against all cable news channels in February, after the jump…

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February 2011 Ratings: Rachel Maddow and Dayside Grow at MSNBC, But Olbermann’s Absence is Felt

The first full month without Keith Olbermann anchoring its primetime lineup was a mixed bag for MSNBC. The network’s dayside programming was up double digits in both the demo and total viewers for every hour compared to last year, but it placed a close third behind a resurgent CNN in that space. In primetime, Rachel Maddow‘s show soared at 9 PM, while “The Ed Show” fell behind CNN’s “AC360.”

  • Primetime (Mon-Sun): 844K Total Viewers / 259K A25-54
  • Total Day (Mon-Sun): 450K Total Viewers / 146K A25-54

MSNBC’s dayside programming was up double digits in total viewers and the demo for nearly every hour during the day. That growth was not quite enough to keep its lead over CNN, which edged out the network during the day.

In primetime, Rachel Maddow was up +34% in total viewers and +39% in the demo compared to last year, and was up +11% in total viewers and +19% in the demo compared to January.

Unfortunately, that growth was not seen at 8 or 10 PM. In his first full month at 8 PM< Lawrence O'Donnell mostly held his own compared to "Countdown" last year, growing +7% in total viewers and losing -9% in the demo. His show was down from the last few months of "Countdown," however. Nonetheless, O'Donnell has been able to keep MSNBC's lead over CNN at 8 PM in both categories.

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February 2011 Ratings: Middle East Unrest Propels CNN to Double Digit Growth

Bolstered by its coverage of the situation in Egypt and Libya, CNN saw double-digit gains in total day and primetime. The network was essentially neck and neck with MSNBC for the month, though the battle was still over a distant second place to Fox News.

  • Primetime (Mon-Sun): 674K Total Viewers / 216K A25-54
  • Total Day (Mon-Sun): 484K Total Viewers / 159K A25-54

From 3 PM to midnight, every single CNN program was up in both total viewers and the demo compared to last year. With a constant flow of breaking news from the Middle East and Wisconsin, it gave the news programs plenty to talk about.

In his first full month on the air, Piers Morgan improved upon the time period ratings from a year ago when Larry King held court, up +21% in total viewers and +50% in the demo. Morgan averaged 812,000 total viewers and 237,000 demo viewers.

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February 2011 Ratings: HLN Down Double Digits

HLN, the channel of News & Views, came up short with cable viewers in February.

  • Primetime (Mon-Sun): 348K Total Viewers / 111K A25-54
  • Total Day (Mon-Sun): 240K Total Viewers / 100K A25-54

Compared to February 2010, the network is down -21% in total viewers and down -26% in younger viewers for total day viewing (Mon-Sun). In primetime (Mon-Fri, 8-11pm), HLN is down even more: -30% in total viewers and down -32% in younger viewers. The networks #1 show “Nancy Grace” slipped to fourth place behind FNC, MSNBC and CNN at 8pm and is down -24% in total viewers and down -33% in younger viewers, year-over-year.

“Morning Express” continues as the #2 morning show in younger viewers beating CNN’s “American Morning” and MSNBC’s “Morning Joe”, but it too is down slightly compared to a year ago. This is the 23rd month “Express” has topped “Joe” in younger viewers. In total viewers, the MSNBC show is now in second place behind “Fox & Friends.”

The Scoreboard: Sunday, February 27

25-54 demographic (Live +SD)

  • Total day: FNC: 221 | MSNBC: 184 | CNN: 136 | HLN: 85
  • Primetime: FNC: 231 | MSNBC: 288 | CNN: 150 | HLN: 36

5p: 6p: 7p: 8p: 9p: 10p: 11p: 12a:
Fox News NewsHQ: FNSunday: Report: Huckabee: Freedom: Geraldo: Huckabee: Freedom:
256 244 259 241 182 269 157 198
MSNBC Caught: Caught: Caught: Lockup: Lockup: Lockup: Lockup: Lockup:
288 168 187 259 325 281 313 328
CNN Newsroom: Newsroom: Showbiz: Cooper: Morgan: Newsroom: Cooper: Morgan:
166 148 116 187 83 181 172 96
HLN HLNNews: Prime: Issues: Grace: Behar: Grace: Showbiz: Behar:
36 63 38 37 35 36 58 67

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The Scoreboard: Saturday, February 26

25-54 demographic (Live +SD)

  • Total day: FNC: 239 | MSNBC: 194 | CNN: 176 | HLN: 91
  • Primetime: FNC: 222 | MSNBC: 243 | CNN: 172 | HLN: 71

5p: 6p: 7p: 8p: 9p: 10p: 11p: 12a:
Fox News NewsHQ: NewsHQ: Report: Huckabee: Pirro: Geraldo: JER/FNW: Pirro:
246 246 278 286 182 198 186 114
MSNBC Mystery: Lockup: Lockup: Lockup: Lockup: Lockup: Lockup: Lockup:
152 244 269 193 239 297 416 375
CNN Newsroom: Blitzer: Newsroom: Presents: Morgan: Newsroom: Newsroom: Morgan:
171 206 187 129 177 209 133 147
HLN HLNNews: Prime: Issues: Grace: Behar: Grace: Showbiz: Behar:
91 95 79 59 76 79 86 52

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The Scoreboard: Friday, February 25

25-54 demographic (Live +SD)

  • Total day: FNC: 360 | MSNBC: 190 | CNN: 216 | HLN: 95
  • Primetime: FNC: 515 | MSNBC: 337 | CNN: 212 | HLN: 100

5p: 6p: 7p: 8p: 9p: 10p: 11p: 12a:
FNC Beck: Baier: Shep: O’Reilly: Hannity: Greta: O’Reilly: Hannity:
416 462 448 751 470 321 379 287
MSNBC Matthews: Live: Matthews: O’Donnell: Maddow: Lockup: Lockup: Lockup:
195 168 191 275 377 358 336 271
CNN Blitzer: Blitzer: KingUSA: ParkerSpitzer: Morgan: Cooper: Cooper: Morgan:
215 231 215 153 185 299 279 197
HLN Showbiz: Prime: Issues: Grace: Missing: Behar: Showbiz: Grace:
60 78 119 131 75 99 86 45

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The Scoreboard: Thursday, February 24

25-54 demographic (Live +SD)

  • Total day: FNC: 386 | MSNBC: 178 | CNN: 186 | HLN: 111
  • Primetime: FNC: 550 | MSNBC: 327 | CNN: 209 | HLN: 144

5p: 6p: 7p: 8p: 9p: 10p: 11p: 12a:
FNC Beck: Baier: Shep: O’Reilly: Hannity: Greta: O’Reilly: Hannity:
580 495 537 656 549 446 426 345
MSNBC Matthews: Live: Matthews: O’Donnell: Maddow: EdShow: O’Donnell: Maddow:
178 170 245 325 349 307 197 215
CNN Blitzer: Blitzer: KingUSA: ParkerSpitzer: Morgan: Cooper: Cooper: Morgan:
219 256 196 167 155 306 267 253
HLN Showbiz: Prime: Issues: Grace: Missing: Behar: Showbiz: Grace:
65 96 121 162 133 143 91 67

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Cable Network Ranker: With Egypt In the Rear-View Mirror, CNN Falls back to Earth

With the situation in Egypt in the rear-view mirror, all three cable news channels saw a decline in viewers for the week of February 14. That having been said, the network to see the biggest drop was CNN, which fell from being the #29 cable channel in primetime the week of Feb. 7, to #32, and from #27 to #32 in total day.

Fox News Channel remained the top news network at #4 in primetime and #6 in total day, and alos saw the smallest drop in primetime.

MSNBC placed #24 in primetime and #28 in total day, and actually saw higher daytime numbers than it did the previous week, the only cable newser to do that.

As usual, TNT, USA and History were top cable networks in primetime, with Nickelodeon, Nick at Nite and Adult Swim making the cut in total day.

the full cable network ranker is after the jump.

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