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Ratings

‘Piers Morgan’ hits new ratings lows

Last night, “Piers Morgan Tonight” drew 77,000 viewers in the ad-friendly A25-54 demo, a new low for the three-month old show. The previous low was Thursday, February 17 when the show drew 108,000. “Morgan” fell to fourth place in the demo behind “Dr. Drew” on HLN. In Total Viewers, the show came in third, but also set a new low with 354,000. “Piers Morgan Tonight,” like all interview programs, performs best when a marquee guest is booked. Last night the show focused on the Gulf Coast oil spill, one year later. The hour was also on tape as Morgan was wearing his other TV hat yesterday at “America’s Got Talent” auditions in Houston. The 9pm hour on CNN hit its lowest demo level in 10 years (63,000) last October when Larry King was in the timeslot. Still, Morgan is up +65% in the demo and up +32% in total viewers in his first three months (Jan. 17 – April 19) compared to the final three months of King (Sept. 27 – Dec. 26).

The Scoreboard: Tuesday, April 19

25-54 demographic (Live +SD)

  • Total day: FNC: 280 | MSNBC: 143 | CNN: 108 | HLN: 92
  • Primetime: FNC: 507 | MSNBC: 267 | CNN: 109 | HLN: 112

5p: 6p: 7p: 8p: 9p: 10p: 11p: 12a:
FNC Beck: Baier: Shep: O’Reilly: Hannity: Greta: O’Reilly: Hannity:
349 347 297 613 511 397 356 229
MSNBC Matthews: Cenk: Matthews: O’Donnell: Maddow: EdShow: O’Donnell: Maddow:
153 148 178 229 300 273 198 153
CNN Blitzer: Blitzer: KingUSA: IntheArena: Morgan: Cooper: Cooper: Morgan:
117 82 101 143 77 108 127 80
HLN Showbiz: Prime: Issues: Grace: DrDrew: Behar: Showbiz: DrDrew:
54 63 88 175 94 75 93 75

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Experian Hitwise: O’Reilly Factor Top-Ranked Cable News Show Site Last Week

Fox News Channel’s The O’Reilly Factor was the top-ranked cable-news-show website for the week ending April 16, according to Experian Hitwise, with MSNBC’s The Rachel Maddow Show coming in second, and third place going to Fox News’ America’s Newsroom.

The top-ranked late-night talk-show website was Comedy Central’s The Daily Show with Jon Stewart, followed by network sibling The Colbert Report, with the No. 3 spot going to NBC’s The Tonight Show with Jay Leno.

As usual, the morning news shows finished with NBC’s Today on top, followed by ABC’s Good Morning America, and CBS’ The Early Show.

See the results after the jump…

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The Scoreboard: Monday, April 18

25-54 demographic (Live +SD)

  • Total day: FNC: 341 | MSNBC: 148 | CNN: 130 | HLN: 84
  • Primetime: FNC: 571 | MSNBC: 255 | CNN: 132 | HLN: 91

5p: 6p: 7p: 8p: 9p: 10p: 11p: 12a:
FNC Beck: Baier: Shep: O’Reilly: Hannity: Greta: O’Reilly: Hannity:
415 427 406 785 543 385 347 270
MSNBC Matthews: Cenk: Matthews: O’Donnell: Maddow: EdShow: O’Donnell: Maddow:
161 143 198 257 300 209 158 118
CNN Blitzer: Blitzer: KingUSA: IntheArena: Morgan: Cooper: Cooper: Morgan:
97 137 123 96 145 155 196 166
HLN Showbiz: Prime: Issues: Grace: DrDrew: Behar: Showbiz: DrDrew:
65 118 91 86 80 102 67 98

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Cable Network Ranker: Week of April 11

The week of April 11 saw CNN slip out of the top 30 cable channels in primetime, while MSNBC and Fox News remained essentially flat.

As usual, Fox News sat near the top of the cable network heap, placing fourth in primetime behind USA Network, TNT and History with 1.89 million total viewers, and sixth in total day with 1.07 million total viewers. MSNBC placed 26th in primetime with 802,000 total viewers, and 28th in total day with 440,000 total viewers. CNN slipped to 31st in primetime with 595,000 total viewers, but placed 27th in total day, averaging 448,000 total viewers.

The full network ranker is after the jump.

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The Scoreboard: Sunday, April 17

25-54 demographic (Live +SD)

  • Total day: FNC: 224 | MSNBC: 160 | CNN: 147 | HLN: 78
  • Primetime: FNC: 170 | MSNBC: 146 | CNN: 179 | HLN: 81

5p: 6p: 7p: 8p: 9p: 10p: 11p: 12a:
Fox News NewsHQ: FNSunday: Report: Huckabee: Hannity: Geraldo: Huckabee: Hannity:
171 169 220 122 221 167 193 199
MSNBC Mystery: Caught: Caught: Caught: Mystery: Mystery: Predator: Predator:
210 200 194 162 127 149 184 228
CNN Newsroom: Newsroom: Newsroom: Waco: Morgan: Newsroom: Waco: Morgan:
98 108 140 214 161 164 124 108
HLN HLNNews: DrDrew: Behar: Showbiz: DrDrew: Behar: Showbiz: DrDrew:
80 29 40 96 77 70 59 40

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The Scoreboard: Saturday, April 16

25-54 demographic (Live +SD)

  • Total day: FNC: 196 | MSNBC: 175 | CNN: 169 | HLN: 105
  • Primetime: FNC: 176 | MSNBC: 317 | CNN: 149 | HLN: 136

5p: 6p: 7p: 8p: 9p: 10p: 11p: 12a:
Fox News NewsHQ: NewsHQ: Report: Huckabee: Pirro: Geraldo: JER/Watch: Pirro:
131 240 261 202 162 163 142 172
MSNBC Documystery: Lockup: Lockup: Lockup: Lockup: Lockup: Lockup: Lockup:
144 144 205 312 280 360 347 308
CNN Newsroom: Blitzer: Newsroom: Murder: Morgan: Newsroom: Murder: Morgan:
136 181 131 206 126 116 172 160
HLN News: Prime: Mysteries: Mysteries: Mysteries: Mysteries: Mysteries: Mysteries:
70 105 95 117 134 159 211 244

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The Scoreboard: Friday, April 15

25-54 demographic (Live +SD)

  • Total day: FNC: 297 | MSNBC: 155 | CNN: 159 | HLN: 100
  • Primetime: FNC: 519 | MSNBC: 251 | CNN: 145 | HLN: 123

5p: 6p: 7p: 8p: 9p: 10p: 11p: 12a:
FNC Beck: Baier: Shep: O’Reilly: Hannity: Greta: O’Reilly: Hannity:
376 302 339 619 538 395 343 338
MSNBC Matthews: Cenk: Matthews: O’Donnell: Maddow: Lockup: Lockup: Lockup:
143 143 183 253 260 240 279 252
CNN Blitzer: Blitzer: KingUSA: IntheArena: Morgan: Cooper: Cooper: Morgan:
238 165 120 107 162 167 110 84
HLN Showbiz: Prime: Issues: Grace: DrDrew: Behar: Showbiz: DrDrew:
30 74 125 188 85 99 96 97

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The Scoreboard: Thursday, April 14

25-54 demographic (Live +SD)

  • Total day: FNC: 299 | MSNBC: 149 | CNN: 163 | HLN: 95
  • Primetime: FNC: 508 | MSNBC: 299 | CNN: 195 | HLN: 108

5p: 6p: 7p: 8p: 9p: 10p: 11p: 12a:
FNC Beck: Baier: Shep: O’Reilly: Hannity: Greta: O’Reilly: Hannity:
378 365 327 523 555 443 378 301
MSNBC Matthews: Cenk: Matthews: O’Donnell: Maddow: EdShow: O’Donnell: Maddow:
192 163 225 292 324 281 158 169
CNN Blitzer: Blitzer: KingUSA: IntheArena: Morgan: Cooper: Cooper: Morgan:
128 178 158 144 227 213 200 121
HLN Showbiz: Prime: Issues: Grace: DrDrew: Behar: Showbiz: DrDrew:
54 75 105 147 82 101 107 102

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The Scoreboard: Wednesday, April 13

25-54 demographic (Live +SD)

  • Total day: FNC: 309 | MSNBC: 175 | CNN: 164 | HLN: 92
  • Primetime: FNC: 457 | MSNBC: 296 | CNN: 220 | HLN: 104

5p: 6p: 7p: 8p: 9p: 10p: 11p: 12a:
FNC Beck: Baier: Shep: O’Reilly: Hannity: Greta: O’Reilly: Hannity:
386 478 414 664 394 314 424 302
MSNBC Matthews: Cenk: Matthews: O’Donnell: Maddow: EdShow: O’Donnell: Maddow:
201 191 237 294 321 272 195 173
CNN Blitzer: Blitzer: KingUSA: IntheArena: Morgan: Cooper: Cooper: Morgan:
183 185 181 244 214 207 192 168
HLN Showbiz: Prime: Issues: Grace: DrDrew: Behar: Showbiz: DrDrew:
84 95 145 122 78 117 70 137

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