News from the Middle East, North Africa and Japan helped boost CNN in Q1, placing the network ahead of MSNBC in the key adults 25-54 demo in primetime, and in both the demo and total viewers in total day.
- Total day (Mon-Sun): 547K Total / 189K A25-54
- Prime (Mon-Sun): 795K Total / 269K A25-54
Year-to-year, CNN was up in both total viewers and the demo in primetime and total day for Q1. The channel’s new 9 PM program “Piers Morgan Tonight” saw the most growth of any program on cable news, up +52% in the demo compared to Q1 2010, when “Larry King Live” held the slot.
CNN also had a very strong March, with 10 PM’s “AC360″ topping Fox News Channel’s “On the Record” in the key demo for the first time since 2009. CNN also topped MSNBC in prime during March for the first time since Jan. 2010.
CNN’s release for March is after the jump. Update: So is the network’s Q1 release