CBS News debuted a new promo on the “Early Show” this morning, and it will surely irk the competition at ABC and NBC.
The 30-second spot poses the question: “What is original reporting?” and features short clips of the CBS news team — including “Evening News” anchor Scott Pelley and chief White House correspondent Norah O’Donnell — before flashing to archival clips of “60 Minutes,” as the voiceover says sarcastically, “It’s not like we invented original reporting on television. Oh, wait: yes, we did.” Watch:
- James Brown: 'I Challenge the NFL Community and All Men' to Confront Domestic Violence
- Steve Capus: Not in Scott Pelley's 'DNA' to Simply Show Up and 'Have Presence'
- With Ray Rice News, James Brown and Scott Pelley Kick-Off Thursday Night Football
- Steve Capus: 'I'm Very, Very Happy To Have This Be My Professional Home These Days'