TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

CNN Rebranding 11 AM Hour As ‘Legal View with Ashleigh Banfield’

CNN is rebranding the 11 AM hour of “CNN Newsroom” as “Legal View with Ashleigh Banfield” starting Monday, August 12, TVNewser has learned.

Banfield has been anchoring the 11 AM hour for over a year, but the new branding will let her put her own stamp on things. The logline for the hour will be “Ashleigh Banfield tackles the day’s most compelling legal stories.”

The move is consistent with other changes CNN has made to try and refresh the lineup. At 12 PM, “CNN Newsroom” switched to an international news focus, and was re-named “Around the World” earlier this year. Wolf Blitzer will be taking over the 1 PM hour, and Jake Tapper has his own hour at 4 PM. In other words, CNN has been moving away from the generic “Newsroom” title, and moving toward hours branded around the anchor and content.

Mediabistro Course

Online Production for Writers and Editors

Online Production for Writers and EditorsStarting July 17, learn how to create multi-dimensional content for your digital mediums! Taught by a multiplatform journalist, Darragh Worland will teach you how to create content that is multi-dimensional and editorially relevant, use the web to its full potential, create stories that have social media campaigns built in and increase your value as as an employee. Register now!