TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

CNN Sells Zite to Flipboard

ZiteLess than three years after it acquired Zite, CNN has sold the news reader to Flipboard, the magazine-format mobile news aggregator.

As part of the deal, CNN and Flipboard will enter into a partnership that will allow CNN to expand its mobile reach and take advantage of Flipboard’s technology and mobile sales strategy.

“Flipboard has created an incredibly immersive and valuable advertising experience,” said KC Estenson, SVP & GM of CNN Digital. “By tapping their expertise, we will create new revenue opportunities and expand CNN’s already massive mobile audience. With this deal CNN is invested in the long term success of Flipboard.”

Beyond the announcement of today’s deal, Flipboard readers can now find CNN’s global news and information content in the News, Entertainment, Technology and Business sections.

Mediabistro Course

Social Media Strategy Boot Camp

Social Media Strategy Boot CampStarting November 10, build a complete social media strategy for your brand! Through a series of weeklong webcasts, marketing and social media experts will teach you how to integrate social media into your overall marketing strategy, understand key metrics and analytics, and master the emerging trends in social. Register now!