It is Day 2 of the CNN.com headline T-shirt application, and so far, reactions have been mixed:

• Don't look for CNBC.com to follow suit — the site's managing editor Allan Wastler calls the move, "one of the Seven Signs of the Apocalypse." "You don't commercialize your headlines," he writes. "That's a no-no. Your headline is how you impart news, your core product and mission, to your reader. It's not about making a buck."

• Wired isn't convinced the idea will work: "The competition for witty outerwear is pretty stiff these days, and frankly, CNN isn't the right outlet for this technology. Wired also writes about what many "pranksters have already discovered." YOu can edit the URL to make the T-shirt say whatever you want. CNN confirms (and we checked), you can't order the T-shirt if you edit the headline.

• Gawker is holding a contest for the best user-created T-shirt (again, only available to view, not to buy). "Knock up one that's funny — not purely offensive, please — and whichever one tickles our fancy the most wins a prize." This should get interesting.

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