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Debut Ratings For Bartiromo, Farrow, and Reid

BartriromoFBNRonanFarrowDebut

MSNBC’s two new shows didn’t provide the spike in viewers MSNBC president Phil Griffin was hoping for.

Ronan Farrow Daily” at 1pmET drew 216,000 total viewers and 46,000 A25-54 demo viewers, shedding 7,000 total viewers and 25,000 demo viewers from lead-in “Andrea Mitchell Reports,” which had NBC News correspondent Kristen Welker filling in. Compared to the same Monday last year, when Michell’s show aired at 1pm, Farrow was down -34% in viewers and down -40% in the demo.

At 2pmET, “The Reid Report” with Joy Reid built on Farrow’s hour, averaging 262,000 total viewers, but shedding demo viewers averaging 38,000, making it the least-watched show of the day on MSNBC. Compared to the same day last year, when Tamron Hall‘s show aired, Reid was down -18% in viewers and down -63% in the demo.

Over on Fox Business Network, the debut of “Opening Bell with Maria Bartiromo” averaged 75,000 total viewers and 14,000 in the demo from 9am-11amET. Bartiromo’s first hour drew 97,000 total viewers, losing 48,000 total viewers from lead-in “Imus in the Morning’s” 8am hour, but added 2,000 demo viewers. On CNBC, where Bartiromo spent 20 years, “Squawk on the Street” from 9-11am averaged 174,000 total viewers and  29,000 A25-54 viewers.

At his new 11am-1pmET time slot, Stuart Varney‘s “Varney & Co.” averaged 117,000 total viewers and 29,000 demo viewers, falling short of “Squawk on the Street” by 13,000 total viewers but edging them by 6,000 demo viewers.

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