MSNBC’s two new shows didn’t provide the spike in viewers MSNBC president Phil Griffin was hoping for.
“Ronan Farrow Daily” at 1pmET drew 216,000 total viewers and 46,000 A25-54 demo viewers, shedding 7,000 total viewers and 25,000 demo viewers from lead-in “Andrea Mitchell Reports,” which had NBC News correspondent Kristen Welker filling in. Compared to the same Monday last year, when Michell’s show aired at 1pm, Farrow was down -34% in viewers and down -40% in the demo.
At 2pmET, “The Reid Report” with Joy Reid built on Farrow’s hour, averaging 262,000 total viewers, but shedding demo viewers averaging 38,000, making it the least-watched show of the day on MSNBC. Compared to the same day last year, when Tamron Hall‘s show aired, Reid was down -18% in viewers and down -63% in the demo.
Over on Fox Business Network, the debut of “Opening Bell with Maria Bartiromo” averaged 75,000 total viewers and 14,000 in the demo from 9am-11amET. Bartiromo’s first hour drew 97,000 total viewers, losing 48,000 total viewers from lead-in “Imus in the Morning’s” 8am hour, but added 2,000 demo viewers. On CNBC, where Bartiromo spent 20 years, “Squawk on the Street” from 9-11am averaged 174,000 total viewers and 29,000 A25-54 viewers.
At his new 11am-1pmET time slot, Stuart Varney‘s “Varney & Co.” averaged 117,000 total viewers and 29,000 demo viewers, falling short of “Squawk on the Street” by 13,000 total viewers but edging them by 6,000 demo viewers.
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