TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Did Howard Kurtz’s Fox News Appearance Boost His CNN Ratings?

Remember last week when Bill O’Reilly predicted that Howard Kurtz‘s appearance on “The O’Reilly Factor” would result in higher ratings for Kurtz’s CNN show “Reliable Sources?”

Well, that didn’t really happen.

While No. 2 in its 11am timeslot (behind Fox News) “Reliable Sources” this past Sunday drew 472,000 total viewers and 152,000 younger viewers. Down from the previous Sunday and also down -24% / -15%, respectively, vs. the show’s Q1 2013 average. Bill O’Reilly can draw in millions of viewers and sell a ton of books, but he’s not the best ratings prognosticator.

Mediabistro Course

Podcasting

PodcastingLearn to develop, create, and launch your own podcast! Starting October 23, Steve Belaner, the host of the weekly podcast The Gamut, will teach you how to determine the goals of your podcast, perfect your concept, contact and book guests, market your podcast, and get your show up and running in just a few weeks. Register now!