TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook GalleyCat UnBeige MediaJobsDaily

Evening News Ratings: Week of March 14

A busy news week sent Americans to their TVs for the network evening newscasts, but the beginning of Daylight Saving Time has taken a hit on TV watching. The 6:30p-7p Households using television (HUT) level was down -7% week-to-week, while the People Using Television (PUT) levels among A25-54 viewers was down -9% and Total Viewers down -8%.

“NBC Nightly News with Brian Williams” won the week with 9.1 million total viewers, a +1.2 million lead over #2 ABC’s “World News with Diane Sawyer” who anchored her broadcast from Japan Monday and Tuesday. “CBS Evening News with Katie Couric“, which had low coverage on Thursday and Friday due to the NCAA basketball tournament, and was up the most of all three newscasts, +15% in total viewers verses the same week last year.

Numbers for the week of March 14:

NBC ABC CBS
• Total Viewers: 9,140,000 7,950,000 5,990,000
• A25-54: 2,810,000 2,240,000 1,890,000
Mediabistro Course

Content Marketing 101

Content Maketing 101Almost 60% of businesses use some form of content marketing. Starting December 8, get hands-on content marketing training in our online boot camp! Through an interactive series of webcasts, content and marketing experts will teach you  the best practices for creating, distributing, and measuring the success of your brand's content. Register now!