A busy news week sent Americans to their TVs for the network evening newscasts, but the beginning of Daylight Saving Time has taken a hit on TV watching. The 6:30p-7p Households using television (HUT) level was down -7% week-to-week, while the People Using Television (PUT) levels among A25-54 viewers was down -9% and Total Viewers down -8%.
“NBC Nightly News with Brian Williams” won the week with 9.1 million total viewers, a +1.2 million lead over #2 ABC’s “World News with Diane Sawyer” who anchored her broadcast from Japan Monday and Tuesday. “CBS Evening News with Katie Couric“, which had low coverage on Thursday and Friday due to the NCAA basketball tournament, and was up the most of all three newscasts, +15% in total viewers verses the same week last year.
Numbers for the week of March 14:
|• Total Viewers:||9,140,000||7,950,000||5,990,000|