Evening News Ratings: Week of July 3

This is complicated, so bear with me. In an unusual ratings week, World News Tonight beat NBC Nightly News in total viewers.

Due to the July 4 holiday, Monday and Tuesday ratings were excluded from the weekly average. (In the unofficial five-day average, NBC topped ABC.)

Wednesday through Friday, Diane Sawyer subbed for Charles Gibson. But ABC's win wasn't due to Diane -- it was due to NBC's loss of 520,000 viewers compared to the week before. All the evening newscasts were down last week, because of the holiday. But NBC was down the most. NBC attributes that to an "abnormally low lead-in delivery due to afternoon coverage (until 5:00 pm) of the Wimbledon tennis tournament on NBC" on Thursday and Friday. The numbers were especially low this year, according to NBC.

ABC notes that World News Tonight has been #1 in the 25-54 demo for four weeks. For July 5-7:

Total viewers: NBC: 7,220,000 / ABC: 7,340,000 / CBS: 6,520,000

25-54 rating: NBC: 1.9/9 / ABC: 2.1/9 / CBS: 1.7/8
New from mediabistro.com

20 Tips in 20 Minutes
mediabistro.com's PR Speaking Series: Online & In Person

The phone rings. It's CNBC. They want your CEO in the studio and on air. In three hours. Oh, and your CEO has never done a broadcast interview. What do you do? Find out at our new monthly breakfast speaking series for PR and marketing professionals, "20 Tips in 20 Minutes." Our next topic is "Media Training: How to Prep Your Company, Client, and Yourself for Interviews," with Garrett Glaser, former CNBC and MSNBC.com reporter and founder of Glaser Media LLC at 9am on Thursday, February 18. Join us for breakfast or watch the live webcast from your desk. Click here to sign up and view the full schedule of topics.

Email This Post

Fill out the following information and click on the Send button in order to send this post, Evening News Ratings: Week of July 3, to a friend.
Friend's name
Friend's email address
Your name
Your email address
Note to your friend (optional, max 200 Characters)

Read more on TVNewser >

And Now the News...About TV News

TVNewser in Your Inbox

Job Listings

Featured Listings

Sales Planner
Westwood One - Metro Networks
Culver City, CA

Metro Marketing Manager, Sales Support NY
Westwood One
New York, NY

Senior Archivist
WNYC Radio
New York, NY

Executive Producer
AARP
Washington, DC

ADVERTISEMENT


mediabistro.com l Member Benefits l Jobs l Freelance Marketplace l Courses l Events l Forums l Content
mediabistro Blogs: Media News l TVNewser l GalleyCat l UnBeige l FishbowlNY l FishbowlLA l FishbowlDC l PRNewser l AgencySpy
MobileContentToday l WebNewser l BayNewser l eBookNewser l MediaJobsDaily l mbToolbox
Site Map l Advertising/Sponsorships l Partners l About Us l Contact Us/Help

WebMediaBrands
mediabistro learnnetwork freelanceconnect SemanticWeb
Jobs | Events | News
Copyright 2010 WebMediaBrands Inc. All rights reserved.
Advertise | Terms of Use | Privacy Policy