Nothing like a boycott to really hurt ratings.

Glenn Beck had his highest viewership ever Thursday averaging 3.34M Total Viewers. His was the second-highest rated program in Total Viewers in cable news behind The O'Reilly Factor's 3.61M.

And Beck was even bigger with the ad-friendly demo, putting up his second best numbers since the show premiered in January. In A25-54 viewers, Beck was #1 for the day, and remember, his show airs at 5pmET/2pmPT when viewers aren't in front of their TVs like they are at 8, 9 or 10pm. Although, last night many of those primetime viewers were siphoned off from all other channels, and instead watching the NFL's first regular season game on NBC which drew 17.75M Total Viewers.

— Total Viewers / A25-54 demo

• Beck - 3,340,000 / 958K
• O'Reilly - 3,609,000 / 918K
• Hannity - 2,986,000 / 831K