The hosts of Fox & Friends served as a useful marketing tool for FNC this morning, repeatedly talking about this new trade magazine ad slamming Anderson Cooper.

(Cooper, as you recall, taught FNC about journalism last week.)

Fox responded by calling Cooper "the Paris Hilton of television news." And now the network is emphasizing the analogy with a big print ad.

"Meet the Paris Hilton of television news," the ad says. "Who could that possibly be? Guy with great hair," Steve Doocy "asked."

Both segments are on YouTube...