Not only have producers and anchors at FoxBiz been working overtime this weekend, so has the marketing team. The network has rushed to air a promo which reminds viewers that while FBN was live covering the weekend news events related to the bailout bill, CNBC spent the weekend mostly in infomercials.

FBN's EVP Kevin Magee thinks this weekend "could well be the defining moment for Fox Business." He tells THR's Paul J. Gough, the decision to blow out weekend infomercials for live programming was a no-brainer. "We decided we needed that approach for what we think is the most important business story of our lifetime, and come at it as newspeople."

Fox Business Network celebrates its one year anniversary Oct. 15.